Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Synack has achieved the Moderate "Authorized" designation from the U.S. Federal Risk and Authorization Management Program (FedRAMP), demonstrating Synack's premier security testing platform meets the cloud compliance framework's rigorous requirements at the Moderate level. The milestone approval means additional U.S. agencies can deploy Synack's best-in-class penetration testing and vulnerability management solutions – even in systems that process Controlled Unclassified Information and other official or sensitive data. "This achievement is a gamechanger for our federal clients," said Dr. Mark Kuhr, Synack CTO and co-founder. "It also sends a clear message to all our customers: You can trust Synack to keep your data secure as we deliver pentesting of the highest caliber." The Government Accountability Office has warned that "malicious actors are becoming more willing and capable of carrying out cyberattacks" on federal targets, with the potential to seriously harm national security. FedRAMP is a cornerstone of the U.S. government's efforts to realize that vision and combat threats as agencies continue to shift critical data to the cloud. Additionally, White House requirements such as Memorandum 22-09 require agencies to adopt a zero trust architecture strategy by September 2024. Operating dedicated application security testing programs is a critical component of a zero trust strategy, and Synack proudly empowers agencies to conduct such services in a FedRAMP Moderate Authorized environment. "This FedRAMP designation clears the way for Synack's premier security testing platform to protect more government systems," said Synack vice president for public sector Catherine Bowen. "We are doubling down on our goal to improve the security posture of agencies and companies handling mission-critical government applications, internally and externally." To qualify as Moderate Authorized from FedRAMP, Synack successfully enforced 325 security controls and underwent extensive third-party vetting of its security infrastructure. Achieving full authorization reflects Synack's ongoing commitment to making the world more secure by providing on-demand access to the Synack security testing platform and the 1,500-plus vetted security researchers who make up the global Synack Red Team. The U.S. Department of Health and Human Services (HHS) sponsored Synack's successful bid for FedRAMP authorization. Today's announcement builds on Synack's FedRAMP Moderate "In Process" designation achieved in 2022, when Synack was first listed on the FedRAMP marketplace. Synack has worked with HHS and dozens of other federal agencies to test internal assets and elevate their security postures. The company participated in the Defense Department's inaugural "Hack the Pentagon" program in 2016, helping find and fix high-impact vulnerabilities in a range of military networks. DoD would go on to host a follow-up initiative featuring Synack, aimed at normalizing a trusted, crowdsourced approach to security testing. ABOUT SYNACK: Synack's premier on-demand security testing platform harnesses a talented, vetted community of security researchers and smart technology to deliver continuous penetration testing and vulnerability management, with actionable results. We are committed to making the world more secure by closing the cybersecurity skills gap, giving organizations on-demand access to the most trusted security researchers in the world. Headquartered in Silicon Valley with regional teams around the world, Synack protects federal agencies and a growing list of Global 2000 customers, uncovering over 13,000 vulnerabilities for clients in 2023 alone.

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PR Newswire | January 09, 2024

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CGI's Sunflower asset management cloud solution receives FedRAMP approval

PR Newswire | January 24, 2024

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Read More

Spotlight

Terminus

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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