How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

Spotlight

Secretaría de Desarrollo Social

SEDESOL is the friendly part of the APF in which it is intended to alleviate extreme poverty caused by market imperfections. It is a fundamental part of the current government estartegia "Vivir Mejor" .to counteract the major problems in combating poverty resulting from the global crisis of 2008…

OTHER ARTICLES
Emerging Technology

Washington’s Nightmare

Article | July 13, 2022

The Russian-Chinese strategic partnership (RCSP), indoctrinated in 1996, is Eurasia’s geopolitical anchor in the 21st century, shaping its evolution and entrance into the Multipolar World. No other political relationship between the two continents’ actors even comes close, with the RCSP’s only formidable rival being the US via its privileged military alliances with NATO, the Gulf Kingdoms, and Japan. In this century’s struggle for the supercontinent, the interplay between the RCSP and the US will come to define global politics. Western media has been a lot of noise is being raised up, and some have stressed the importance of the Washington consensus, while others believe that it is Moscow's dependence in Moscow. The first is often trumpets Americans and prove the aggression of their government against Russia and China, while others are intended to promote the disinformation campaign to divide Russia and China from each other. The rare mention of the warning is raised up, and the United States to slow down its rules, which is the most responsible way for this development is the western voter. The purpose of this article is to provocatively state that being raised up are becoming a reality in the development and manifestation of a Washington nightmare, and which go beyond Eurasia, also from North Africa and Latin America. It strives to challenge the West's position, but to a direct transition to a multi-polar world, and this is the goal that both countries have expressed 1997 to show solidarity. The United States is not willing to recognize the tectonic changes that have occurred in the world since then, and its stubbornness in expanding the unipolar moment of depression is the largest source of global destabilization. Despite the fact that patients have difficulty with fear and the disorder is raised up quieter, more defensive and more consistent than ever. Discovering links with Russian-Chinese politics in Eurasia and beyond, art proves that lifted up and developing, is actively working on what the world is multi-polarizing for us. AND PART: Structure Russian-Chinese talks in Beijing, May 2014 Before starting geopolitical details, RCSPE must determine its structural basis. There are the role of Russia and China, the principles of their cooperation and institutional activities for the transformation of the international order. Russian balance and Chinese gate There are several roles segmented with which both partners communicate. Russia has a military and political balance in all of Eurasia, which represent an alternative (either the United States or China), the great powers, developing countries and interested organizations. This shows that Russia is working closely with China to ensure that this balance in line with the strategic goals of both sides, sometimes the dynamics of "good policeman, bad cop." China this year moves to the largest economy in the United States and is the dominant economic force in developing countries. Deep and privileged relations in the development of commodity and agricultural commodity markets in Africa, Latin America and Pearl economically valuable for Russia, especially in the light of recent events. So that Russia can provide military and political balance in China in key regions of the world, you can restore economic opportunities and facilitate trade through the established Chinese elite connections and networks. Of course, the tandem of energy between Russia and China is far from perfect, and its strategic use of the whole world, but the general theory of this approach is "hand in hand": Russia is balancing the Chinese gate. More and more people moving from these two countries, such as the Middle East and Latin America see more clearly the multipolar objectives and close cooperation in these countries; Just as two Eurasian seeds are getting closer and closer, relationships are increasingly difficult to understand. Cooperation cradle The Shanghai Cooperation Organization (SCO) is at home, where he was born and grew up is raised. Founded in Shanghai in 1996. In 2001, with Uzbekistan, it was transformed into SCO. Since then he has started cooperation with Mongolia, India, Pakistan, Afghanistan and Iran, and has established a partnership with Sri Lanka, Turkey and Belarus. These countries are directly under the direct influence of the PRSP, where Russia and China could have a significant impact on a greater or lesser degree.

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Government Business

What Agencies Should Consider Before Deploying AI

Article | March 11, 2022

Artificial intelligence is the major buzzword in federal IT these days, the way that cloud once was. It’s easy to see why. There is booming investment in AI in the private sector, and various agencies across the government are experimenting with AI to achieve their missions. The National Oceanic and Atmospheric Administration is working with Microsoft to use AI and cloud technology to more easily and accurately identify animals and population counts of endangered species. NASA is ramping up the use of AI throughout its operations, from conducting basic financial operations to finding extra radio frequencies aboard the International Space Station. And the Defense Health Agency’s dermatologists are even using AI to better monitor patients’ skin.

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NERC CIP Compliance in Azure vs. Azure Government cloud

Article | May 26, 2021

As discussed in my last blog post on North American Electric Reliability Corporation—Critical Infrastructure Protection (NERC CIP) Compliance in Azure, U.S. and Canadian utilities are now free to benefit from cloud computing in Azure for many NERC CIP workloads. Machine learning, multiple data replicas across fault domains, active failover, quick deployment and pay for use benefits are now available for these NERC CIP workloads.

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Fiscal year 2021 prime for government contracts of every type

Article | August 26, 2020

In spite of a decline in contracting opportunities in state and local government, public officials are announcing dozens of new, large projects each week. The announcements usually include upcoming solicitations for new construction projects as well as renovation and upgrade projects. Because of population growth, many of the most recent announcements have expansion projects. Educational facilities need more classrooms, cities and counties need more office facilities, and economic development organizations have plans to develop more revenue-generating venues. Overall, it appears that contracting opportunities will not suffer much as a result of fewer solicitation documents that are anticipated over the near term. Here’s a sampling of what to anticipate in 2021. New York Broome County is planning a two-phase $180 million renovation project for the Floyd L. Maines Veterans Memorial Arena. The project will be a rather large one, and the first phase work has a projected cost of $58 million. That work will involve improvements and upgrades to the arena's current space. Phase two of the project carries an estimated cost of approximately $125 million. It will include construction of a second ice rink and a convention center, both of which will be linked to the current arena. The objective is to increase the number and type of activities that can be accommodated in this downtown. Accommodations will be made for e-sports, various types of tournaments and space for practice sessions by the American Hockey League Binghampton Devils. Phase two will also include another downtown hotel and a new park alongside the Susquehanna River. Formal solicitations for the project may be delayed until 2022, but interested contractors and/or partners will find no better time than now for positioning and pre-sales activities. Mississippi The Mississippi Legislature ended its yearly session with the approval of a bond bill in the amount of $291 million. This funding will be allocated for various types of projects. The sum of $13.5 million is earmarked for Mississippi Valley State University. The school will expand its student union building and upgrade other facilities. Another $13.5 million has been set aside for repairs to the state capitol building, grounds, and War Memorial building. Funding also will be provided to the city of Tupelo for repair, renovation, and expansion of the BancorpSouth Arena and Conference Center. Greene County will receive funding for the renovation and expansion of the county’s rural events center in Leakesville. Georgia The Georgia General Assembly’s final version of a $25.9 billion fiscal budget was adopted in June and it calls for making $70 million available for an expansion project related to the Savannah Convention Center. Another $10.24 million is allocated for infrastructure improvements to the Georgia World Congress Center in downtown Atlanta. The budget also will finance universities, colleges, and technical colleges. Specifically, $5 million is designated for renovations at the Driftmier Engineering Center at the University of Georgia’s main campus in Athens, $4.8 million for renovations to the Dublin Center and Library on the Dublin campus of Middle Georgia State University, and $4.5 million for renovations to the Memorial College Center on the Armstrong campus of Georgia Southern University in Savannah. Massachusetts An architecture firm will be selected to conduct a fast-tracked assessment of the Holyoke Soldier’s Home for an upcoming renovation and expansion project. The state of Massachusetts has designated 12 weeks for a firm to complete a needs assessment that will provide three scenarios for improvements that focus on infection control and needs of the residents. Planning for this project which is projected to cost approximately $116 million plan began years ago. The objective is to expand the facility with a five-story addition that provides 120 new private rooms. Oregon The Portland Public School Board plans to move forward with a $1.2 billion November bond election. If voters approve the bond package, there will be funding available for the modernization of Jefferson High School. Planning documents outline plans to fund design work and additional master planning. Initial implementation will include investments in the neighborhood schools surrounding Jefferson High School, pre-construction planning for the modernization of Cleveland and Wilson high schools, and final modernization of Benson Polytechnic High School. Indiana The Seymour ISD has announced plans to convert the Seymour Middle School Sixth Grade Center into an intermediate school for fifth- and sixth-grade students and also upgrade Seymour High School. Construction should begin in 2022 on this $52.45 million project. Objectives include the provision of additional classroom space, enhanced security, upgraded accessibility, and expansion opportunities for career and athletic programming. Enhancements and upgrades also will be made at the intermediate school. These include the construction of a new kitchen and cafeteria, administrative office, gymnasium, library, and band and choir rooms. The number of classrooms will be increased from 15 to 38. At the high school, a minimum of 25 new classrooms will be added and a corridor will be constructed to relieve congestion and create space for additional lockers. West Virginia The Greenbrier County Courthouse, built in 1837, is slated for an expansion project that will add approximately 22,000 square feet. The new annex, which will have an elevator, will be attached to the northern end of the current courthouse. The solicitation for construction is likely to begin in December. The construction project will include code upgrades and the upgrading of air conditioning equipment, sprinkler systems, and heating units. A secure elevator will be added in the existing courthouse to move prisoners. These projects are indicative of what can be found by researching upcoming contracting opportunities. Each new project also will require additional purchases related to technology, security, upgraded equipment, furniture, office supplies, landscaping, and numerous professional services. The government marketplace is still one of the hottest places to find abundant opportunities for private sector firms. Mary Scott Nabers is president and CEO of Strategic Partnerships Inc., a business development company specializing in government contracting and procurement consulting throughout the U.S. Her recently released book, Inside the Infrastructure Revolution: A Roadmap for Building America, is a handbook for contractors, investors and the public at large seeking to explore how public-private partnerships or joint ventures can help finance their infrastructure projects.

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Spotlight

Secretaría de Desarrollo Social

SEDESOL is the friendly part of the APF in which it is intended to alleviate extreme poverty caused by market imperfections. It is a fundamental part of the current government estartegia "Vivir Mejor" .to counteract the major problems in combating poverty resulting from the global crisis of 2008…

Related News

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

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