Q&A with Ben Lamm, Founder and CEO at Hypergiant

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms.

In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Hypergiant?
BEN LAMM:
I’ve probably been thinking about Hypergiant since I watched my first sci-fi movie as a kid, if we’re being totally honest. Early ideas around artificial intelligence have played a defining role in my career because I’m a big believer in the “if you dream it, you can build” theory. AI always seemed like something we could figure out and each day with Hypergiant we get closer. We get closer because I’ve built four other companies, grown them, and they have ultimately been acquired. Over my various ventures, I have learned how to create strong great teams, while staying abreast of growing trends and science. But, it probably all started with movies.

Hypergiant is building a next-generation AI platform to help AI service companies and enterprises build rapidly deployable solutions to solve critical use cases around critical infrastructure, space, and defense.

M7: What are your major marketing and advertising tactics to drive more buyer traffic to the site?
BL:
There are probably two things: we stand on a very strong brand and we have a lot to say. We publish a lot and encourage our employees to develop points of view about the world and then to go and write and share about that work. The majority of our site leads come because customers have heard or read something that the team has written, or the great work they have done, and then people reach out to learn more. Those leads convert because we have an extremely strong brand that is a product of a focused vision on the future based on an understanding of the right now. It serves a powerful punch: good ideas presented in a fun and not boring way.


Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment.



M7: How does AI impact the end result for your consumers?
BL:
We live in a machine learning world. This means that all of our processes and services are going to change in response to the rising dominance of machine learning and AI. For our customers this is apparent in a lot of different ways: AI powers HR solutions, logistics processes, search results, and satellites. And, they use this in-house, for their customers and to power dashboards that are utilized inside and outside their companies.

M7: How do you prepare for an AI-centric world as a Business Leader?
BL:
Learn about it. One of the things I see often is that business leaders are so heads down in their own industry they miss obvious opportunities. This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.


This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.



M7: What according to you is the best way to find a qualified audience for your services?
BL: 
Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers. You want to be clear and say: we sell x, our customers are y. I think that cuts down on a lot of issues that complicate the path for a qualified audience. But, this requires that you know exactly what you sell and who you build for and that requires some serious soul-searching on behalf of many.

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
BL: 1) Fear:
people are going to have a lot of PTSD for a long time post COVID-19. So, the first thing is understanding their fear and abating it. People won’t want to try new things. They will be leery of things that feel foreign or strange. I think that will be a struggle for anyone with something new and novel.

2) Environment: We have a massive climate change crisis that we cannot ignore. If your product doesn’t take that into account, I think you are going to struggle in the long term. Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment. You can no longer “greenwash” things - you must do the right thing and say the right thing.

3) Hands-on: I think people will still not want to go to large convening places like malls which means that hands-on demos will have to be more personal, in smaller locations, and with fewer attendees -- that means things will be more expensive. The challenge will be to figure out how to reach scale while not being in places of scale and also not being online all the time. Online fatigue is also a real challenge.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
BL:
“Be us. Be better. Think ahead.”

ABOUT HYPERGIANT

Hypergiant Industries focuses on solving humanity's most challenging problems and is leading the way in data intelligence as humanity enters the Fourth Industrial Revolution of AI. To accomplish this mission, the company creates emerging AI-driven technologies and develops world-changing commercial products and solutions for Fortune 500 and government clients. As the parent corporation over a roster of divisions, Hypergiant Industries serves verticals that include space science and exploration, satellite communications, aviation, defense, healthcare, transportation and municipal infrastructure, food and beverage, retail and more.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Carahsoft Partners with Lucid Software to Bring FedRAMP® Authorized Visual Collaboration Software to the Public Sector

GlobeNewswire | October 03, 2023

Lucid Software, the leader in visual collaboration software, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced Carahsoft will serve as the distribution partner for Lucid GovSuite. The partnership makes the company’s industry-leading visual collaboration platform available to the Public Sector through Carahsoft’s reseller partners and contracts, including NASA Solutions for Enterprise-Wide Procurement (SEWP) V, National Cooperative Purchasing Alliance (NCPA), OMNIA Partners, E&I Cooperative Services Contract, and The Quilt contracts. “By using Lucid, Public Sector teams can drive efficiency, maintain project timelines and achieve stakeholder alignment with increased security to meet mission-critical objectives in an engaging, intuitive and collaborative way,” said Dave Grow, CEO of Lucid Software. “We’re thrilled to partner with Carahsoft to help facilitate digital transformation and improve collaboration across the Public Sector by providing secure solutions that allow Government agencies and contractors to see and build the future with confidence.” Lucid GovSuite, built on AWS GovCloud infrastructure, introduces an additional layer of security and governance for highly regulated organizations. It holds FedRAMP® Authorization at the Moderate security impact level, offering a secure, cloud-based environment for visual collaboration with Lucidchart and Lucidspark. Along with the Lucid GovSuite, Lucidscale for Gov is also accessible on AWS GovCloud, enabling agencies to better understand their cloud environments. Public Sector teams can leverage Lucid GovSuite as they ideate, plan and execute mission-critical projects in a FedRAMP-compliant environment. “We are pleased to partner with Lucid to provide the Public Sector with purpose-built, secure and compliant solutions that are now FedRAMP Authorized,” said Bethany Blackwell, Vice President of the Salesforce Business Unit at Carahsoft. “By continuing to work with Lucid and our reseller partners, we will empower our Public Sector customers to collaborate securely to drive efficiency, adhere to project timelines and achieve stakeholder alignment.” Lucid Software is available through Carahsoft's Salesforce AppExchange Public Sector Guided Tour site, offering Government agencies a valuable resource to enhance their operations. This platform is part of the Salesforce AppExchange, the largest enterprise cloud marketplace hosting over 7,000 ISV applications and consulting organizations. It has been developed in collaboration with Salesforce ISV Partners to cater specifically to Public Sector customers, enabling Government Cloud Platform users to discover and explore specialized solutions at their own pace. Carahsoft offers FedRAMP cloud service offerings (CSOs) for three stages of compliance: FedRAMP Authorized, FedRAMP In Process and FedRAMP Ready. FedRAMP is a Government-wide program that provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services. Salesforce and Carahsoft have partnered to empower the Public Sector with Salesforce Customer 360 solutions to digitally transform service delivery to better meet the needs of customers and citizens. AppExchange is the leading enterprise cloud marketplace with ready-to-install apps, pre-built solutions and consultants. Apps allow customers to quickly extend the power of Salesforce and solve business challenges with just a few clicks. Carahsoft has partnered with numerous top apps and consultants, including members of Salesforce’s ISV Partner Program, to provide quality apps that power Public Sector organizations. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for FedRAMP, MultiCloud, Mobility, Cybersecurity, DevSecOps, Open Source, Customer Experience and Engagement and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. About Lucid Software Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark and Lucidscale—teams can align around a shared vision, clarify complexity and collaborate visually, no matter where they're located. Top businesses use Lucid's products all around the world, including customers such as Google, GE and NBC Universal. Lucid's partners include industry leaders such as Google, Atlassian and Microsoft. Since the company's founding, it has received numerous awards for its products, business and workplace culture. Learn more about Lucid’s public sector solutions here.

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