Q&A with Ben Lamm, Founder and CEO at Hypergiant

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Emerging Technology

GlobeNewswire | October 05, 2023

Tango, a leading provider of cloud-based real estate and facilities management software, is pleased to announce the establishment of a Supply Arrangement for Software as a Service with the Government of Canada. This method of supply simplifies the procurement process for government entities for the entire suite of Tango products. Canadian Federal departments and agencies can now access Tango through Public Services and Procurement Canada (PSPC) and the Tango Supply Arrangement. PSPC, on behalf of the Government of Canada (GC), issued a Request for Supply Arrangement (RFSA) to establish a new method of supply to satisfy various Software-as-a-Service (SaaS) requirements for unclassified cloud requirements. As part of the Supply Arrangement, Tango is prequalified to meet the business needs of the GC. “This agreement emphasizes Tango's commitment to nurturing strong partnerships with government clients,” explains Pranav Tyagi, Tango’s President & Chief Executive Officer. “We are pleased to be able to provide Canadian government departments and agencies with Tango’s connected real estate and facilities solutions and help them navigate today’s and tomorrow’s workplace challenges.” Under this agreement, Canadian government entities can directly acquire Tango products without undergoing the traditional negotiation or procurement procedures. This translates to greater efficiency, reduced administrative burden, and faster deployment of Tango's solutions to address a wide array of real estate and facilities challenges faced by government agencies. About Tango With hundreds of customers across more than 140 countries, Tango is the leader in Store Lifecycle Management and Integrated Workplace Management System software, delivering a single solution spanning real estate, design & construction, lease administration & accounting, facilities, desk booking, visitor and space, energy, and sustainability management.

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Emerging Technology

Business Wire | October 12, 2023

Mark43, the leading cloud-native public safety software company, today announced that it has achieved State Risk and Authorization Management Program (StateRAMP) High Impact Level Authorization. Mark43 brings the most mature security controls to Computer-Aided Dispatch, Records Management System, and Analytics platforms delivered on Amazon Web Services (AWS) GovCloud to more than 200 public safety agencies and their communities. Mark43 is the first public safety technology company to achieve StateRAMP High Impact Level Authorization, certifying its commitment to protecting the privacy and security of its customers’ data, particularly for state, local and tribal governments. StateRAMP, the State Risk and Authorization Management Program, is a highly respected and recognized certification program for cloud cybersecurity excellence. It provides state and local governments assurance that the technology vendors they are working with meet rigorous cybersecurity standards through independent audits and ongoing continuous monitoring. It is inspired by and adapted from the FedRAMP standards and framework. By achieving StateRAMP High Impact Level Authorization and having achieved FedRAMP High In Process, Mark43 demonstrates its commitment to providing state and local government customers with the highest level of cybersecurity protection possible. “With more than 1,000 known attacks against U.S. public safety agencies and local governments since 2021, the stakes have never been higher,” said Mark43 Chief Executive Officer Robert Hughes. “According to IBM’s ‘Cost of a Data Breach Report 2023,’ the average cost of a cybersecurity breach is $4.45M million and in this current climate, state and local governments are under constant attack. Mark43 is the first public safety technology company to achieve StateRAMP High Impact Level Authorization – verification that Mark43 delivers the resilient, reliable and secure CAD and RMS that cities and states need. Law enforcement agencies simply cannot afford to partner with a technology provider that does not achieve this level of cybersecurity maturity.” “Government agencies, public safety agencies, and institutions of higher education are very real targets for hackers and cyberattacks,” said Mark43 Chief Information Security Officer Larry Zorio. “The ability of these entities to verify that their partners maintain the highest levels of cybersecurity controls is critical. This StateRAMP High Impact Level Authorization is proof that Mark43 offers best-in-class cybersecurity controls.” “Achieving StateRAMP High Impact Level Authorization now makes it even easier for state and local agencies to partner with Mark43, and we’re thrilled to help government partners deliver for the communities they serve,” said Mark43 Chief Revenue Officer Tim Merrigan. Built on Amazon Web Services (AWS) GovCloud, Mark43 will continue to provide industry-leading security controls available for public safety customers. This StateRAMP High Impact Level Authorization builds on Mark43’s existing security program which includes SOC 2 Type II and SOC 3 attestations, as well as recently achieving the FedRAMP High In Process Authorization. Mark43 is one of the few public safety technology companies to have attained the FedRAMP High In Process designation, and is expected to achieve formal FedRAMP High Authorization in the coming months. About Mark43 Mark43 is the leading cloud-native public safety technology company. By delivering a modern, intuitive and mobile-first Records Management System, Computer-Aided Dispatch and Analytics platform, Mark43 empowers governments and their communities to improve the safety and quality of life for all. Working with more than 200 local, state and federal public safety agencies, Mark43 is transforming how first responders use technology to respond, engage and serve the community. Mark43 provides the tools, resources, expertise, and security foundation that public safety needs today, tomorrow, and beyond. For more information or to request a demo, visit www.mark43.com. About StateRAMP StateRAMP promotes the adoption of secure cloud services across the U.S. state and local governments, public education institutions, and special districts. It provides a standardized approach to security and risk assessment and continuous monitoring for cloud technologies for use by government agencies. StateRAMP empowers agencies to use modern cloud products and services to fulfill their organizational objectives by providing independent verification and continuous monitoring against established cybersecurity standards.

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Emerging Technology

GlobeNewswire | October 03, 2023

Lucid Software, the leader in visual collaboration software, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced Carahsoft will serve as the distribution partner for Lucid GovSuite. The partnership makes the company’s industry-leading visual collaboration platform available to the Public Sector through Carahsoft’s reseller partners and contracts, including NASA Solutions for Enterprise-Wide Procurement (SEWP) V, National Cooperative Purchasing Alliance (NCPA), OMNIA Partners, E&I Cooperative Services Contract, and The Quilt contracts. “By using Lucid, Public Sector teams can drive efficiency, maintain project timelines and achieve stakeholder alignment with increased security to meet mission-critical objectives in an engaging, intuitive and collaborative way,” said Dave Grow, CEO of Lucid Software. “We’re thrilled to partner with Carahsoft to help facilitate digital transformation and improve collaboration across the Public Sector by providing secure solutions that allow Government agencies and contractors to see and build the future with confidence.” Lucid GovSuite, built on AWS GovCloud infrastructure, introduces an additional layer of security and governance for highly regulated organizations. It holds FedRAMP® Authorization at the Moderate security impact level, offering a secure, cloud-based environment for visual collaboration with Lucidchart and Lucidspark. Along with the Lucid GovSuite, Lucidscale for Gov is also accessible on AWS GovCloud, enabling agencies to better understand their cloud environments. Public Sector teams can leverage Lucid GovSuite as they ideate, plan and execute mission-critical projects in a FedRAMP-compliant environment. “We are pleased to partner with Lucid to provide the Public Sector with purpose-built, secure and compliant solutions that are now FedRAMP Authorized,” said Bethany Blackwell, Vice President of the Salesforce Business Unit at Carahsoft. “By continuing to work with Lucid and our reseller partners, we will empower our Public Sector customers to collaborate securely to drive efficiency, adhere to project timelines and achieve stakeholder alignment.” Lucid Software is available through Carahsoft's Salesforce AppExchange Public Sector Guided Tour site, offering Government agencies a valuable resource to enhance their operations. This platform is part of the Salesforce AppExchange, the largest enterprise cloud marketplace hosting over 7,000 ISV applications and consulting organizations. It has been developed in collaboration with Salesforce ISV Partners to cater specifically to Public Sector customers, enabling Government Cloud Platform users to discover and explore specialized solutions at their own pace. Carahsoft offers FedRAMP cloud service offerings (CSOs) for three stages of compliance: FedRAMP Authorized, FedRAMP In Process and FedRAMP Ready. FedRAMP is a Government-wide program that provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services. Salesforce and Carahsoft have partnered to empower the Public Sector with Salesforce Customer 360 solutions to digitally transform service delivery to better meet the needs of customers and citizens. AppExchange is the leading enterprise cloud marketplace with ready-to-install apps, pre-built solutions and consultants. Apps allow customers to quickly extend the power of Salesforce and solve business challenges with just a few clicks. Carahsoft has partnered with numerous top apps and consultants, including members of Salesforce’s ISV Partner Program, to provide quality apps that power Public Sector organizations. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for FedRAMP, MultiCloud, Mobility, Cybersecurity, DevSecOps, Open Source, Customer Experience and Engagement and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. About Lucid Software Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark and Lucidscale—teams can align around a shared vision, clarify complexity and collaborate visually, no matter where they're located. Top businesses use Lucid's products all around the world, including customers such as Google, GE and NBC Universal. Lucid's partners include industry leaders such as Google, Atlassian and Microsoft. Since the company's founding, it has received numerous awards for its products, business and workplace culture. Learn more about Lucid’s public sector solutions here.

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