Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms.

In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Hypergiant?
BEN LAMM:
I’ve probably been thinking about Hypergiant since I watched my first sci-fi movie as a kid, if we’re being totally honest. Early ideas around artificial intelligence have played a defining role in my career because I’m a big believer in the “if you dream it, you can build” theory. AI always seemed like something we could figure out and each day with Hypergiant we get closer. We get closer because I’ve built four other companies, grown them, and they have ultimately been acquired. Over my various ventures, I have learned how to create strong great teams, while staying abreast of growing trends and science. But, it probably all started with movies.

Hypergiant is building a next-generation AI platform to help AI service companies and enterprises build rapidly deployable solutions to solve critical use cases around critical infrastructure, space, and defense.

M7: What are your major marketing and advertising tactics to drive more buyer traffic to the site?
BL:
There are probably two things: we stand on a very strong brand and we have a lot to say. We publish a lot and encourage our employees to develop points of view about the world and then to go and write and share about that work. The majority of our site leads come because customers have heard or read something that the team has written, or the great work they have done, and then people reach out to learn more. Those leads convert because we have an extremely strong brand that is a product of a focused vision on the future based on an understanding of the right now. It serves a powerful punch: good ideas presented in a fun and not boring way.


Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment.



M7: How does AI impact the end result for your consumers?
BL:
We live in a machine learning world. This means that all of our processes and services are going to change in response to the rising dominance of machine learning and AI. For our customers this is apparent in a lot of different ways: AI powers HR solutions, logistics processes, search results, and satellites. And, they use this in-house, for their customers and to power dashboards that are utilized inside and outside their companies.

M7: How do you prepare for an AI-centric world as a Business Leader?
BL:
Learn about it. One of the things I see often is that business leaders are so heads down in their own industry they miss obvious opportunities. This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.


This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.



M7: What according to you is the best way to find a qualified audience for your services?
BL: 
Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers. You want to be clear and say: we sell x, our customers are y. I think that cuts down on a lot of issues that complicate the path for a qualified audience. But, this requires that you know exactly what you sell and who you build for and that requires some serious soul-searching on behalf of many.

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
BL: 1) Fear:
people are going to have a lot of PTSD for a long time post COVID-19. So, the first thing is understanding their fear and abating it. People won’t want to try new things. They will be leery of things that feel foreign or strange. I think that will be a struggle for anyone with something new and novel.

2) Environment: We have a massive climate change crisis that we cannot ignore. If your product doesn’t take that into account, I think you are going to struggle in the long term. Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment. You can no longer “greenwash” things - you must do the right thing and say the right thing.

3) Hands-on: I think people will still not want to go to large convening places like malls which means that hands-on demos will have to be more personal, in smaller locations, and with fewer attendees -- that means things will be more expensive. The challenge will be to figure out how to reach scale while not being in places of scale and also not being online all the time. Online fatigue is also a real challenge.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
BL:
“Be us. Be better. Think ahead.”

ABOUT HYPERGIANT

Hypergiant Industries focuses on solving humanity's most challenging problems and is leading the way in data intelligence as humanity enters the Fourth Industrial Revolution of AI. To accomplish this mission, the company creates emerging AI-driven technologies and develops world-changing commercial products and solutions for Fortune 500 and government clients. As the parent corporation over a roster of divisions, Hypergiant Industries serves verticals that include space science and exploration, satellite communications, aviation, defense, healthcare, transportation and municipal infrastructure, food and beverage, retail and more.

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Hypergiant

Hypergiant Industries focuses on solving humanity's most challenging problems and is leading the way in data intelligence as humanity enters the Fourth Industrial Revolution of AI. To accomplish this mission, the company creates emerging AI-driven technologies and develops world-changing commercial ...

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