Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

EMERGING TECHNOLOGY

BAE Systems and Purisolve launch Promoveo Solutions joint venture

BAE Systems | November 25, 2022

BAE Systems and IT services company Purisolve, Inc. have combined forces to form a joint venture (JV), Promoveo Solutions. The JV is an outgrowth of a U.S. Small Business Administration-approved mentor-protégé agreement between BAE Systems and Purisolve, a historically under-utilized business zones (HUBZone) certified small business. Promoveo will initially focus on competing to support the Department of Treasury, leveraging Purisolve’s 15 year history with the department, and BAE Systems’ expertise as a top government contractor. The Atlanta-based company will provide federal agencies an opportunity to meet their small business contracting goals for HUBZone contracts. “Promoveo means to move forward, As the name suggests, with our experience as a leading systems integrator and Purisolve’s expertise in strategic IT support, this JV is poised to provide forward-thinking IT services to the federal government.” -Al Whitmore, BAE Systems’ Intelligence & Security sector president. Purisolve’s owner and President Wallace Jones added, We are excited about working with BAE Systems and enjoying many years of shared success. About BAE Systems, Inc: BAE Systems, Inc. and its 34,000 people are part of a global defense, aerospace, and security company. We deliver products and services for air, land, sea and space, as well as advanced electronics, intelligence, security, and IT solutions and support services. Our dedication shows in everything we design, produce, and deliver— to protect those who protect us in a high-performance, innovative culture. We push the limits of possibility to provide a critical advantage to our customers where it counts. About Purisolve, Inc: Purisolve, founded in 2007, is a professional services consulting firm specializing in client solutions to improve information management, data analytics, and business intelligence. Purisolve is committed to helping clients become strategic data-driven organizations to increase revenues, reduce costs, or improve efficiencies. Purisolve, was derived by combining two words: “purity” and “solutions”. The word “purity” represents unblemished integrity, including professionalism and work ethic, which is a core value of our firm. The word “solutions” is a simple term that represents innovation and customer-focused results for solving problems.

Read More

CYBERSECURITY

HUMAN Security and Carahsoft Partner to Provide Holistic Digital Attack Defense and World Class Threat Intelligence to the Public Sector

Carahsoft | November 21, 2022

HUMAN Security, Inc. (formerly White Ops)--the global leader in safeguarding enterprises from digital attacks with modern defense, and Carahsoft Technology Corp., the Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as HUMAN’s Master Government Aggregator®, making the company’s industry-leading bot, fraud, and account abuse protection services available to the Public Sector through Carahsoft’s reseller partners and National Cooperative Purchasing Alliance (NCPA), E&I Cooperative Services Contract, OMNIA Partners, and The Quilt contracts. “As digital attacks have become increasingly sophisticated and targeted, agencies need a modern defense strategy to protect their operational efficiencies from threats and digital attacks, With the addition of the Human Defense Platform to our cybersecurity offerings, agencies can trust they are protected against digital attacks, fraud and account abuse. We look forward to working with HUMAN and our reseller partners to help our joint customers stay ahead of the threat landscape and protect their organizations from emerging cyber risk.” -Rich Maigue, Sales Director who leads the HUMAN Security Team at Carahsoft. The Human Defense Platform provides advanced technology, profound insights, and full lifecycle approach that rapidly protects many of the world’s largest entities against sophisticated digital attacks including, bots, transaction fraud, account takeover, data exfiltration and system compromises, and other malicious attacks. HUMAN’s software as a service (SaaS) solution is powered by massive observability by verifying the humanity of more than 20 trillion digital interactions a week (over 50% of the global internet population and 3 billion unique devices a month) on behalf of its customers. With this observability advantage and network effect, paired with threat intelligence for continuous adaptation, HUMAN is able to stay ahead of adversaries and disrupt their campaigns while protecting valuable customer and employee data, platforms and applications. Past examples of disruptions in collaboration with the government includes disrupting 3ve bringing together the FBI, Google, Facebook and many others in the industry; and the takedown of Methbot. The first lesson I learned in the Air Force was to always go into battle with a distinct advantage. Unfortunately, when it comes to cybercrime, strategies built around defensive security don’t apply this same principle. At best, many are playing not to lose. HUMAN plays to win. Our unique approach with modern defense leverages internet observability, collective protection across hundreds of customers, and actionable threat intelligence and disruptions, enables us to win against cybercriminals, said Tamer Hassan, HUMAN Co-Founder and CEO, and a former decorated Air Force pilot who served multiple tours of duty in Iraq and Afghanistan. By partnering with Carahsoft and its reseller partners, we’re able to not only protect Government and military entities and Public Sector institutions from sophisticated bot attacks, fraud, and account abuse, but we’re able to adapt quickly to defend them from threats yet to come. HUMAN’s modern defense approach protects customers along every step of the digital journey. The following featured solutions are part of the Human Defense Platform: HUMAN Bot Defender For digital businesses that need to protect their web and mobile applications and APIs, HUMAN Bot Defender is a behavior-based bot management solution that efficiently detects and mitigates the most sophisticated bot attacks. Unlike competing solutions that provide protection from only basic bot attacks, are hard to integrate and limit your infrastructure choices, HUMAN Bot Defender effortlessly integrates into any existing infrastructure and scales as your traffic grows to safeguard your online revenue and competitive edge. HUMAN Account Defender HUMAN Account Defender safeguards online accounts by detecting and neutralizing compromised and fake accounts on apps and websites. It stops fraud and abuse, reduces customer risk and cuts your fraud team’s workload. Account Defender uses behavioral analysis to continuously monitor accounts post-login for suspicious behavior. It generates an evolving risk score based on all activity in an account rather than relying on a single point-in-time check, such as only at login or at the point of transaction. When a risk threshold is met, automated actions such as locking the account are triggered. Code Defender HUMAN Code Defender is a client-side web application security solution that provides comprehensive real-time visibility and granular control into modern website’s client-side supply chain attack surface. Leveraging behavioral analysis and advanced machine learning, Code Defender identifies vulnerabilities and anomalous behavior to reduce the risk of non-compliance. It provides comprehensive client-side mitigation, partnering granular control over legitimate JavaScript with Content Security Policy (CSP) mitigation capabilities to identify high risk PII, PCI and vulnerability incidents. About HUMAN: HUMAN is a cybersecurity company that safeguards 500+ customers from sophisticated bot attacks, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. About Carahsoft: Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and Engagement, and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles.

Read More

EMERGING TECHNOLOGY

OpenText Achieves FedRAMP 'In Process' Designation

OpenText | November 22, 2022

OpenText™ (NASDAQ: OTEX), (TSX: OTEX), a global leader in information management, today announced it has achieved the "In Process" designation for its OpenText Cloud for Government offering as one of the initial steps in the Federal Risk and Authorization Management Program (FedRAMP) authorization process. The FedRAMP program promotes the adoption of secure cloud services across the federal government by providing a standardized approach to security authorization for cloud service offerings. The authorization process includes an in-depth examination of a solution's data security and data governance capabilities, as well as the security practices of its cloud services. The OpenText Cloud for Government offering includes OpenText™ Extended Enterprise Content Management (xECM) Platform and OpenText™ AppWorks™, two core business applications within the OpenText Content Services information management portfolio. OpenText is committed to making its entire portfolio of market leading Content Services and Experience software products available as FedRAMP Authorized cloud solutions. "The availability of FedRAMP Authorized information management cloud solutions from OpenText is a crucial step towards transforming the citizen experience across U.S government agencies, Cloud for Government combines content capture, storage, and document organization with archiving, records management, and imaging on a FedRAMP-compliant platform." -Mark J. Barrenechea, CEO & CTO at OpenText. The shift to cloud computing offers several important benefits including reduced Total Cost of Ownership (TCO). Lowering TCO enables organizations to shift focus and investment to their core, high-impact missions rather than on data center operations and application management. We're also excited by the potential for our information management cloud solutions to accelerate the pace of innovation, further enhancing the citizen's experience, said Michael Beck, President, US Public Sector at OpenText. About OpenText: OpenText, The Information Company™, enables organizations to gain insight through market-leading information management solutions, powered by OpenText Cloud Editions.

Read More

EMERGING TECHNOLOGY

BAE Systems and Purisolve launch Promoveo Solutions joint venture

BAE Systems | November 25, 2022

BAE Systems and IT services company Purisolve, Inc. have combined forces to form a joint venture (JV), Promoveo Solutions. The JV is an outgrowth of a U.S. Small Business Administration-approved mentor-protégé agreement between BAE Systems and Purisolve, a historically under-utilized business zones (HUBZone) certified small business. Promoveo will initially focus on competing to support the Department of Treasury, leveraging Purisolve’s 15 year history with the department, and BAE Systems’ expertise as a top government contractor. The Atlanta-based company will provide federal agencies an opportunity to meet their small business contracting goals for HUBZone contracts. “Promoveo means to move forward, As the name suggests, with our experience as a leading systems integrator and Purisolve’s expertise in strategic IT support, this JV is poised to provide forward-thinking IT services to the federal government.” -Al Whitmore, BAE Systems’ Intelligence & Security sector president. Purisolve’s owner and President Wallace Jones added, We are excited about working with BAE Systems and enjoying many years of shared success. About BAE Systems, Inc: BAE Systems, Inc. and its 34,000 people are part of a global defense, aerospace, and security company. We deliver products and services for air, land, sea and space, as well as advanced electronics, intelligence, security, and IT solutions and support services. Our dedication shows in everything we design, produce, and deliver— to protect those who protect us in a high-performance, innovative culture. We push the limits of possibility to provide a critical advantage to our customers where it counts. About Purisolve, Inc: Purisolve, founded in 2007, is a professional services consulting firm specializing in client solutions to improve information management, data analytics, and business intelligence. Purisolve is committed to helping clients become strategic data-driven organizations to increase revenues, reduce costs, or improve efficiencies. Purisolve, was derived by combining two words: “purity” and “solutions”. The word “purity” represents unblemished integrity, including professionalism and work ethic, which is a core value of our firm. The word “solutions” is a simple term that represents innovation and customer-focused results for solving problems.

Read More

CYBERSECURITY

HUMAN Security and Carahsoft Partner to Provide Holistic Digital Attack Defense and World Class Threat Intelligence to the Public Sector

Carahsoft | November 21, 2022

HUMAN Security, Inc. (formerly White Ops)--the global leader in safeguarding enterprises from digital attacks with modern defense, and Carahsoft Technology Corp., the Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as HUMAN’s Master Government Aggregator®, making the company’s industry-leading bot, fraud, and account abuse protection services available to the Public Sector through Carahsoft’s reseller partners and National Cooperative Purchasing Alliance (NCPA), E&I Cooperative Services Contract, OMNIA Partners, and The Quilt contracts. “As digital attacks have become increasingly sophisticated and targeted, agencies need a modern defense strategy to protect their operational efficiencies from threats and digital attacks, With the addition of the Human Defense Platform to our cybersecurity offerings, agencies can trust they are protected against digital attacks, fraud and account abuse. We look forward to working with HUMAN and our reseller partners to help our joint customers stay ahead of the threat landscape and protect their organizations from emerging cyber risk.” -Rich Maigue, Sales Director who leads the HUMAN Security Team at Carahsoft. The Human Defense Platform provides advanced technology, profound insights, and full lifecycle approach that rapidly protects many of the world’s largest entities against sophisticated digital attacks including, bots, transaction fraud, account takeover, data exfiltration and system compromises, and other malicious attacks. HUMAN’s software as a service (SaaS) solution is powered by massive observability by verifying the humanity of more than 20 trillion digital interactions a week (over 50% of the global internet population and 3 billion unique devices a month) on behalf of its customers. With this observability advantage and network effect, paired with threat intelligence for continuous adaptation, HUMAN is able to stay ahead of adversaries and disrupt their campaigns while protecting valuable customer and employee data, platforms and applications. Past examples of disruptions in collaboration with the government includes disrupting 3ve bringing together the FBI, Google, Facebook and many others in the industry; and the takedown of Methbot. The first lesson I learned in the Air Force was to always go into battle with a distinct advantage. Unfortunately, when it comes to cybercrime, strategies built around defensive security don’t apply this same principle. At best, many are playing not to lose. HUMAN plays to win. Our unique approach with modern defense leverages internet observability, collective protection across hundreds of customers, and actionable threat intelligence and disruptions, enables us to win against cybercriminals, said Tamer Hassan, HUMAN Co-Founder and CEO, and a former decorated Air Force pilot who served multiple tours of duty in Iraq and Afghanistan. By partnering with Carahsoft and its reseller partners, we’re able to not only protect Government and military entities and Public Sector institutions from sophisticated bot attacks, fraud, and account abuse, but we’re able to adapt quickly to defend them from threats yet to come. HUMAN’s modern defense approach protects customers along every step of the digital journey. The following featured solutions are part of the Human Defense Platform: HUMAN Bot Defender For digital businesses that need to protect their web and mobile applications and APIs, HUMAN Bot Defender is a behavior-based bot management solution that efficiently detects and mitigates the most sophisticated bot attacks. Unlike competing solutions that provide protection from only basic bot attacks, are hard to integrate and limit your infrastructure choices, HUMAN Bot Defender effortlessly integrates into any existing infrastructure and scales as your traffic grows to safeguard your online revenue and competitive edge. HUMAN Account Defender HUMAN Account Defender safeguards online accounts by detecting and neutralizing compromised and fake accounts on apps and websites. It stops fraud and abuse, reduces customer risk and cuts your fraud team’s workload. Account Defender uses behavioral analysis to continuously monitor accounts post-login for suspicious behavior. It generates an evolving risk score based on all activity in an account rather than relying on a single point-in-time check, such as only at login or at the point of transaction. When a risk threshold is met, automated actions such as locking the account are triggered. Code Defender HUMAN Code Defender is a client-side web application security solution that provides comprehensive real-time visibility and granular control into modern website’s client-side supply chain attack surface. Leveraging behavioral analysis and advanced machine learning, Code Defender identifies vulnerabilities and anomalous behavior to reduce the risk of non-compliance. It provides comprehensive client-side mitigation, partnering granular control over legitimate JavaScript with Content Security Policy (CSP) mitigation capabilities to identify high risk PII, PCI and vulnerability incidents. About HUMAN: HUMAN is a cybersecurity company that safeguards 500+ customers from sophisticated bot attacks, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. About Carahsoft: Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and Engagement, and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles.

Read More

EMERGING TECHNOLOGY

OpenText Achieves FedRAMP 'In Process' Designation

OpenText | November 22, 2022

OpenText™ (NASDAQ: OTEX), (TSX: OTEX), a global leader in information management, today announced it has achieved the "In Process" designation for its OpenText Cloud for Government offering as one of the initial steps in the Federal Risk and Authorization Management Program (FedRAMP) authorization process. The FedRAMP program promotes the adoption of secure cloud services across the federal government by providing a standardized approach to security authorization for cloud service offerings. The authorization process includes an in-depth examination of a solution's data security and data governance capabilities, as well as the security practices of its cloud services. The OpenText Cloud for Government offering includes OpenText™ Extended Enterprise Content Management (xECM) Platform and OpenText™ AppWorks™, two core business applications within the OpenText Content Services information management portfolio. OpenText is committed to making its entire portfolio of market leading Content Services and Experience software products available as FedRAMP Authorized cloud solutions. "The availability of FedRAMP Authorized information management cloud solutions from OpenText is a crucial step towards transforming the citizen experience across U.S government agencies, Cloud for Government combines content capture, storage, and document organization with archiving, records management, and imaging on a FedRAMP-compliant platform." -Mark J. Barrenechea, CEO & CTO at OpenText. The shift to cloud computing offers several important benefits including reduced Total Cost of Ownership (TCO). Lowering TCO enables organizations to shift focus and investment to their core, high-impact missions rather than on data center operations and application management. We're also excited by the potential for our information management cloud solutions to accelerate the pace of innovation, further enhancing the citizen's experience, said Michael Beck, President, US Public Sector at OpenText. About OpenText: OpenText, The Information Company™, enables organizations to gain insight through market-leading information management solutions, powered by OpenText Cloud Editions.

Read More

Spotlight

LeadMD

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal cus...

Events

Resources