Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Kratos is known as the innovative disruptive change agent in the industry, a company that is an expert in designing products and systems up front for successful rapid, large quantity, low cost future manufacturing and as a competitive differentiator to our large traditional prime system integrator partners and also to our government and commercial customers. Kratos’ primary business areas include, virtualized ground systems for satellites and space vehicles including software for command & control (C2) and telemetry, tracking and control (TT&C), jet powered unmanned aerial drone systems, hypersonic vehicles and rocket systems, propulsion systems for drones, missiles, loitering munitions, supersonic systems, space craft and launch systems, C5ISR and microwave electronic products for missile, radar, missile defense, space, satellite, counter UAS, directed energy, communication and other systems, and virtual & augmented reality training systems for the warfighter. About Ranger Rancher Government Solutions (RGS) is specifically designed to address the unique security and operational needs of the U.S. Government and military as it relates to application modernization, containers, and Kubernetes. Rancher is a complete open source software stack for teams adopting containers. It addresses the operational and security challenges of managing multiple Kubernetes clusters at scale, while providing DevOps teams with integrated tools for running containerized workloads. RGS supports all Rancher products with U.S. based American citizens who are currently supporting programs across the Department of Defense, Intelligence Community, and civilian agencies.

Read More

Government Business, Cybersecurity

Synack earns FedRAMP Moderate Authorized status to extend leadership in public sector security testing

PR Newswire | January 04, 2024

Synack has achieved the Moderate "Authorized" designation from the U.S. Federal Risk and Authorization Management Program (FedRAMP), demonstrating Synack's premier security testing platform meets the cloud compliance framework's rigorous requirements at the Moderate level. The milestone approval means additional U.S. agencies can deploy Synack's best-in-class penetration testing and vulnerability management solutions – even in systems that process Controlled Unclassified Information and other official or sensitive data. "This achievement is a gamechanger for our federal clients," said Dr. Mark Kuhr, Synack CTO and co-founder. "It also sends a clear message to all our customers: You can trust Synack to keep your data secure as we deliver pentesting of the highest caliber." The Government Accountability Office has warned that "malicious actors are becoming more willing and capable of carrying out cyberattacks" on federal targets, with the potential to seriously harm national security. FedRAMP is a cornerstone of the U.S. government's efforts to realize that vision and combat threats as agencies continue to shift critical data to the cloud. Additionally, White House requirements such as Memorandum 22-09 require agencies to adopt a zero trust architecture strategy by September 2024. Operating dedicated application security testing programs is a critical component of a zero trust strategy, and Synack proudly empowers agencies to conduct such services in a FedRAMP Moderate Authorized environment. "This FedRAMP designation clears the way for Synack's premier security testing platform to protect more government systems," said Synack vice president for public sector Catherine Bowen. "We are doubling down on our goal to improve the security posture of agencies and companies handling mission-critical government applications, internally and externally." To qualify as Moderate Authorized from FedRAMP, Synack successfully enforced 325 security controls and underwent extensive third-party vetting of its security infrastructure. Achieving full authorization reflects Synack's ongoing commitment to making the world more secure by providing on-demand access to the Synack security testing platform and the 1,500-plus vetted security researchers who make up the global Synack Red Team. The U.S. Department of Health and Human Services (HHS) sponsored Synack's successful bid for FedRAMP authorization. Today's announcement builds on Synack's FedRAMP Moderate "In Process" designation achieved in 2022, when Synack was first listed on the FedRAMP marketplace. Synack has worked with HHS and dozens of other federal agencies to test internal assets and elevate their security postures. The company participated in the Defense Department's inaugural "Hack the Pentagon" program in 2016, helping find and fix high-impact vulnerabilities in a range of military networks. DoD would go on to host a follow-up initiative featuring Synack, aimed at normalizing a trusted, crowdsourced approach to security testing. ABOUT SYNACK: Synack's premier on-demand security testing platform harnesses a talented, vetted community of security researchers and smart technology to deliver continuous penetration testing and vulnerability management, with actionable results. We are committed to making the world more secure by closing the cybersecurity skills gap, giving organizations on-demand access to the most trusted security researchers in the world. Headquartered in Silicon Valley with regional teams around the world, Synack protects federal agencies and a growing list of Global 2000 customers, uncovering over 13,000 vulnerabilities for clients in 2023 alone.

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