Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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ECS Awarded $49M Contract by US Army in Support of Network Transformation

ECS | June 24, 2022

ECS, a leader in advanced technology, science, and digital transformation solutions, has been awarded a five-year contract by the U.S. Army valued at $49M. This project aligns with the Army’s larger network transformation strategy of providing units across the globe with a simple-to-use, expeditionary, mobile, hardened tactical network. To that end, ECS will provide software licensing, engineering services, training, and laboratory services to support the accreditation, integration, testing, and fielding of security software products. We are looking forward to partnering with the Army in modernizing and strengthening its tactical networks. ECS currently supports the deployment of the Army Endpoint Security Solutions (AESS) program, integrating, testing, accrediting, and fielding solutions that protect up to 800,000 endpoints. This wealth of experience will help inform our low-risk methodology in support of the Army’s network transformation initiative.” John Heneghan, president of ECS “With this contract award, ECS has the opportunity to help the Army achieve multiple mission objectives while advancing the greater strategy of transforming its tactical networks,” said Mark Maglin, vice president of Department of Defense (DoD) Cybersecurity at ECS. “Using our experience delivering the AESS for the enterprise, we are ready to leverage our expertise across software engineering and cybersecurity disciplines to help the Army achieve a unified network, increased visibility, and an improved cybersecurity posture.” About ECS ECS, ASGN’s federal government segment, delivers advanced solutions in cybersecurity, data and artificial intelligence (AI), cloud, application and IT modernization, science, and engineering. The company solves critical, complex challenges for customers across the U.S. public sector, defense, intelligence, and commercial industries. ECS maintains partnerships with leading cloud, cybersecurity, and AI/ML providers and holds specialized certifications in their technologies. Headquartered in Fairfax, Virginia, ECS has more than 3,500 employees throughout the United States. About ASGN ASGN Incorporated is one of the foremost providers of IT and professional services in the technology, digital, creative, engineering and life sciences fields across commercial and government sectors. ASGN helps leading corporate enterprises and government organizations develop, implement, and operate critical IT and business solutions through its integrated offering of professional staffing and IT solutions.

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Align Capital Partners Makes Growth Investment in GovTech Platform Schneider Geospatial

Align Capital Partners | June 24, 2022

Align Capital Partners announced the recapitalization of Schneider Geospatial, LLC, a SaaS provider of public access land management software and recurring support services to state and local governments. As one of the largest providers of GovTech geospatial solutions in the U.S. with a presence in over 25 states, the Company’s software allows citizens to access disparate government information sources in a more efficient and cost-effective manner. Schneider Engineering Corporation was founded in 1962 and began offering geographic information system (GIS) services in 1989. After the GIS business grew well organically and through several acquisitions, the Schneider family decided to spin out Schneider Geospatial into a separate, independent business in 2018 while maintaining 100% ownership of the Company. Through this transaction, ACP is providing significant growth capital to Schneider Geospatial, while preserving the Schneider family legacy through their continued ownership interest in the Company. “Our grandfather, Vincent Schneider, had a love for technology that was ahead of his time. Our father, John Schneider, embraced this passion and began our GIS business with a keen insight that understood the importance of geographic data. We are very proud of Schneider Geospatial, its award-winning innovations and the amazing group of employees who have made this all happen. We are excited to be associated with Align Capital Partners and we look forward to the future as we continue to grow and expand,” said J. Barry Schneider and Victoria Schneider Temple. Headquartered in Indianapolis, Indiana, the Company’s 50+ person team helps power Schneider Geospatial’s cloud-based software platform that enables clients to manage over 500 million information requests from over 23 million users, including citizens, commercial real estate developers, appraisers, law firms, contractors and inspectors. The Company’s core solution combines web-based GIS data reporting tools including CAMA and tax, ownership history, liens, boundaries, environmental issues and topography, into a single, user-friendly web application. We are excited to continue our partnership with our amazing clients. ACP’s investment allows us to accelerate several of our growth initiatives which will result in even better solutions and services to our clients. Our talented team is excited to continue this next phase of the Company’s growth.” Jeff Corns, CEO of Schneider Geospatial Schneider Geospatial is ACP’s second GovTech platform investment to date, following its 2020 investment in Electronic Transaction Consultants Corporation. “The Company has a very strong value-proposition of helping clients provide public access to digitized records as a replacement to a historically inefficient and labor-intensive experience,” said ACP Managing Partner Chris Jones. “Our enthusiasm for Schneider Geospatial plays on the attractive tailwinds of our firm’s GovTech thesis. The Company is well positioned to help governments replace antiquated technology, increase access to important digitized information and enhance information sharing capabilities to improve citizen engagement.” This represents ACP’s 72nd closed investment since the firm was founded in 2016 and is ACP’s 11th new investment year-to-date, including two platforms and nine add-on investments. Principal Matt Iodice and Associate Aaron Lewis worked alongside Mr. Jones on the transaction. Schneider Geospatial was advised on the transaction by Faegre Drinker Biddle & Reath LLP, while ACP was supported by Calfee, Halter & Griswold LLP. About Schneider Geospatial Schneider Geospatial is a provider of State & Local Government SaaS public access solutions and support services. The Company’s products include award-winning SaaS solutions such as Beacon™ and qPublic.net™ focused on local government information for the web; GeoPermits™ which is a SaaS permitting and workflow management platform; and Agland™ used to automate the calculating process for agricultural assessments. In addition to a diverse product portfolio, the Company offers a full range of GIS, technology and GovTech services. About Align Capital Partners Align Capital Partners is a growth-oriented private equity firm that partners with business owners and management teams to create shared success. ACP manages $775 million in committed capital with investment teams in Cleveland and Dallas. ACP brings experience and resources to help lower-middle market companies accelerate their growth, to the benefit of management, employees and the firm’s investors. ACP makes control investments in differentiated companies within the business services, technology, specialty manufacturing and distribution sectors.

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Octo Develops Data Mesh Solution for Federal Government Organizations

Octo | June 23, 2022

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ECS Awarded $49M Contract by US Army in Support of Network Transformation

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ECS, a leader in advanced technology, science, and digital transformation solutions, has been awarded a five-year contract by the U.S. Army valued at $49M. This project aligns with the Army’s larger network transformation strategy of providing units across the globe with a simple-to-use, expeditionary, mobile, hardened tactical network. To that end, ECS will provide software licensing, engineering services, training, and laboratory services to support the accreditation, integration, testing, and fielding of security software products. We are looking forward to partnering with the Army in modernizing and strengthening its tactical networks. ECS currently supports the deployment of the Army Endpoint Security Solutions (AESS) program, integrating, testing, accrediting, and fielding solutions that protect up to 800,000 endpoints. This wealth of experience will help inform our low-risk methodology in support of the Army’s network transformation initiative.” John Heneghan, president of ECS “With this contract award, ECS has the opportunity to help the Army achieve multiple mission objectives while advancing the greater strategy of transforming its tactical networks,” said Mark Maglin, vice president of Department of Defense (DoD) Cybersecurity at ECS. “Using our experience delivering the AESS for the enterprise, we are ready to leverage our expertise across software engineering and cybersecurity disciplines to help the Army achieve a unified network, increased visibility, and an improved cybersecurity posture.” About ECS ECS, ASGN’s federal government segment, delivers advanced solutions in cybersecurity, data and artificial intelligence (AI), cloud, application and IT modernization, science, and engineering. The company solves critical, complex challenges for customers across the U.S. public sector, defense, intelligence, and commercial industries. ECS maintains partnerships with leading cloud, cybersecurity, and AI/ML providers and holds specialized certifications in their technologies. Headquartered in Fairfax, Virginia, ECS has more than 3,500 employees throughout the United States. About ASGN ASGN Incorporated is one of the foremost providers of IT and professional services in the technology, digital, creative, engineering and life sciences fields across commercial and government sectors. ASGN helps leading corporate enterprises and government organizations develop, implement, and operate critical IT and business solutions through its integrated offering of professional staffing and IT solutions.

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Align Capital Partners Makes Growth Investment in GovTech Platform Schneider Geospatial

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Align Capital Partners announced the recapitalization of Schneider Geospatial, LLC, a SaaS provider of public access land management software and recurring support services to state and local governments. As one of the largest providers of GovTech geospatial solutions in the U.S. with a presence in over 25 states, the Company’s software allows citizens to access disparate government information sources in a more efficient and cost-effective manner. Schneider Engineering Corporation was founded in 1962 and began offering geographic information system (GIS) services in 1989. After the GIS business grew well organically and through several acquisitions, the Schneider family decided to spin out Schneider Geospatial into a separate, independent business in 2018 while maintaining 100% ownership of the Company. Through this transaction, ACP is providing significant growth capital to Schneider Geospatial, while preserving the Schneider family legacy through their continued ownership interest in the Company. “Our grandfather, Vincent Schneider, had a love for technology that was ahead of his time. Our father, John Schneider, embraced this passion and began our GIS business with a keen insight that understood the importance of geographic data. We are very proud of Schneider Geospatial, its award-winning innovations and the amazing group of employees who have made this all happen. We are excited to be associated with Align Capital Partners and we look forward to the future as we continue to grow and expand,” said J. Barry Schneider and Victoria Schneider Temple. Headquartered in Indianapolis, Indiana, the Company’s 50+ person team helps power Schneider Geospatial’s cloud-based software platform that enables clients to manage over 500 million information requests from over 23 million users, including citizens, commercial real estate developers, appraisers, law firms, contractors and inspectors. The Company’s core solution combines web-based GIS data reporting tools including CAMA and tax, ownership history, liens, boundaries, environmental issues and topography, into a single, user-friendly web application. We are excited to continue our partnership with our amazing clients. ACP’s investment allows us to accelerate several of our growth initiatives which will result in even better solutions and services to our clients. Our talented team is excited to continue this next phase of the Company’s growth.” Jeff Corns, CEO of Schneider Geospatial Schneider Geospatial is ACP’s second GovTech platform investment to date, following its 2020 investment in Electronic Transaction Consultants Corporation. “The Company has a very strong value-proposition of helping clients provide public access to digitized records as a replacement to a historically inefficient and labor-intensive experience,” said ACP Managing Partner Chris Jones. “Our enthusiasm for Schneider Geospatial plays on the attractive tailwinds of our firm’s GovTech thesis. The Company is well positioned to help governments replace antiquated technology, increase access to important digitized information and enhance information sharing capabilities to improve citizen engagement.” This represents ACP’s 72nd closed investment since the firm was founded in 2016 and is ACP’s 11th new investment year-to-date, including two platforms and nine add-on investments. Principal Matt Iodice and Associate Aaron Lewis worked alongside Mr. Jones on the transaction. Schneider Geospatial was advised on the transaction by Faegre Drinker Biddle & Reath LLP, while ACP was supported by Calfee, Halter & Griswold LLP. About Schneider Geospatial Schneider Geospatial is a provider of State & Local Government SaaS public access solutions and support services. The Company’s products include award-winning SaaS solutions such as Beacon™ and qPublic.net™ focused on local government information for the web; GeoPermits™ which is a SaaS permitting and workflow management platform; and Agland™ used to automate the calculating process for agricultural assessments. In addition to a diverse product portfolio, the Company offers a full range of GIS, technology and GovTech services. About Align Capital Partners Align Capital Partners is a growth-oriented private equity firm that partners with business owners and management teams to create shared success. ACP manages $775 million in committed capital with investment teams in Cleveland and Dallas. ACP brings experience and resources to help lower-middle market companies accelerate their growth, to the benefit of management, employees and the firm’s investors. ACP makes control investments in differentiated companies within the business services, technology, specialty manufacturing and distribution sectors.

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Octo Develops Data Mesh Solution for Federal Government Organizations

Octo | June 23, 2022

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