Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Q&A with Tara O'Sullivan, CMO at SKILLSOFT
Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change.

Here are her thoughts on women in marketing and the changing dynamics of the profession.

MEDIA 7: Tara, how old were you when you had your first paying job?
TARA O'SULLIVAN:
14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

"Marketing teams are not aligned to what technology can do for them and how it can transform the business."



M7: What do you consider the biggest challenges for a CMO these days?
TS: Digital transformation. I believe the impact of digital transformation is impacting the CMO even more than other areas of the business. There are so many tools that can help the CMO get the data s/he needs, but it is figuring out which ones are the most relevant, timely and useful. I think a lot of marketing teams are not aligned to what technology can do for them and how it can transform the business.
The other major challenge is around proving to the business the benefit of marketing. As well as the funnel, and marketing sourced OI, we also need to better measure the branding impact on the business and how it supports revenue.


"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."



M7: How important is learning and unlearning in today’s digital age of data and automation?
TS: Learning is the most important thing in my view. From figuring out what the new version of Excel can do for you (LOADS) to determining the best tech stack your marketing organization needs – we need to be learning. Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot. This means that you need to be continually changing your approach in order to make the company more successful. Agile marketing is a brand new mindset for marketing people – there isn’t an annual budget, the team decides what to spend it on a quarterly basis, so sometimes you will be investing in SEO, or investing in demand generation depending on the needs of the business.


"The gender pay gap is wide and people think about it as being 80 cents on the dollar."



M7: Is Skillsoft closing the gap between the number of men and women in marketing? What are your views on gender equality in the present corporate world?
TS: Well I always thought marketing is different – I assumed that the majority of people entering marketing are women, but that’s not strictly true. Research from Axonn shows that women are only slightly more likely than men to enter the marketing world (21% vs 16%).
Marketing Week (a UK-based publication) carried out a survey and found that  female marketers earn less than male marketers in every sector and in every role, except that of marketing assistant.
Let’s remember though that the gender pay gap is wide and people think about it as being 80 cents on the dollar.  This is awful – but think about it over the lifetime of the female worker. Recent research analyzed a longitudinal dataset which shows total earnings across the most recent 15 years for all workers who worked in at least one year. The study found that women workers faced a wage gap of 51% in the 2001-2015 period. The research also found that the cost of taking time out of the labor force is exorbitant for women. For those who took just one year off from work, their annual earnings were 39% lower than women who worked all 15 years between 2001 and 2015.

ABOUT SKILLSOFT

SKILLSOFT is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of the Fortune 500. Learn more at www.skillsoft.com.

More C-Suite on deck

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

EMERGING TECHNOLOGY, CYBERSECURITY

OnSolve® Strengthens Government Security and Compliance with FedRAMP® Authorization as Risk Hits an All-Time High

PR Newswire | May 23, 2023

OnSolve, a leading critical event management provider that enables organizations to mitigate physical threats and remain agile when a crisis strikes, today announced its Federal Risk and Authorization Management Program (FedRAMP) authorization, certifying its technology has successfully gone through a rigorous review and assessment process to meet stringent federally defined standards. With the news, OnSolve continues to offer federal agencies cloud-based, secure technology to keep them ahead of risk and streamline communication during a disruption or crisis. "Government agencies are facing significant challenges from a dynamic risk landscape and need secure technology to help them mitigate all manner of threats," said OnSolve Chief Executive Officer Mark Herrington. "Our recent Global Risk Impact report found staggering increases across infrastructure, severe weather and transportation threats. Today's news reinforces our commitment to helping the public sector navigate this complexity and keep people, places and property as safe as possible." FedRAMP authorization enables the federal government to accelerate the adoption of cloud-based vendors by creating transparent standards and processes for security authorizations, including a C-level security evaluation from the Department of Defense, the General Services Administration and the Department of Homeland Security. By achieving FedRAMP authorization, the public sector can rapidly deploy the OnSolve Platform at a time when physical threats are rapidly increasing, helping agencies strengthen their security posture and mitigate the impact of threats to their people and assets. Federal agencies will continue to use the OnSolve Platform to securely manage risks, communicate quickly and activate crisis teams from any location. OnSolve can be found on the FedRAMP Marketplace here. "Government agencies have a duty to protect their employees and the missions they serve from physical threats that are becoming increasingly common," said Dustin Radtke, CTO, OnSolve. "There is a clear sense of urgency to support the public sector with secure solutions that keep organizations agile and resilient in today's dynamic threat landscape. Increasing the adoption of a solution like the OnSolve Platform will save lives, protect critical infrastructure and enable operational agility. We remain committed to deepening our partnerships within the public sector." OnSolve's public sector customer base includes over 40 percent of authorized Integrated Public Alert & Warning Systems (IPAWS) authorities, cities and counties, 250 utility agencies and 50 federal agencies. Whether a severe weather event, natural disaster or power outage, the OnSolve Platform detects and shares timely updates on public safety emergencies and other public threats, with multi-modal delivery options including mobile, text, email, phone, social media and more. OnSolve's recent release of the 2023 Global Risk Impact Report identifies three rising threats across the U.S. Infrastructure and technology failures (+807%), transportation accidents (+296%) and extreme weather (+42%) increased significantly in 2022 when compared to 2021. To read the 2023 OnSolve Global Risk Impact report, please visit www.onsolve.com/GRI. About OnSolve OnSolve is a leading critical event management provider that proactively mitigates physical threats, allowing organizations to remain agile when a crisis strikes. Using the most trusted expertise and reliable AI-powered risk intelligence, critical communications and incident management technology, the OnSolve Platform enables enterprises, SMB organizations and all levels of government to detect, anticipate and mitigate physical threats that impact their people, places and property. With billions of alerts sent annually and proven support for both the public and private sectors, OnSolve is used by thousands of entities to save lives, protect communities, safeguard critical infrastructure and enable agility for the organizations that power our economy. For more information, please visit www.onsolve.com.

Read More

EMERGING TECHNOLOGY

Clariti Acquires Camino Technologies to Provide Best-in-Class Permitting and Licensing Software to Governments of All Sizes

businesswire | June 01, 2023

Clariti, the fastest-growing government permitting and licensing software company in North America, is thrilled to announce the industry-changing acquisition of Camino Technologies, the top emerging technology vendor in the regulatory space. Clariti, a Vancouver-based technology company, has also closed funding to accelerate investments into the product, customer success, customer support and professional services departments for both teams. By the end of 2023, Clariti’s employee base will grow by approximately 50% year-over-year. The acquisition of Camino solidifies Clariti's position as providing the best products for all-size governments in need of modern permitting and licensing solutions. Both companies will continue delivering intuitive, configurable software to their target markets. “Camino has developed the best next-generation product for small and medium-sized governments that will perfectly complement Clariti’s leading enterprise permitting and licensing platform,” says Clariti Co-CEO Cyrus Symoom. “Our commitment to both products will enable us to serve governments of all sizes for decades to come.” The entire team at Camino, including founders Nate Levine and Mike Rosengarten, are joining Clariti, bringing years of experience developing software used by over 1000 government agencies. “This is more than just business as usual for Camino,” says Camino CEO Mike Rosengarten, "We have seen Clariti's commitment to product innovation that will now include Camino. They share in our vision of delivering exceptional customer experiences, which is why we're so excited to join forces with increased funding and support." Clariti and Camino's software is used to deliver permitting and licensing services to over 150,000,000 people across North America. Clariti customers will be able to purchase an integration by the end of the year to Camino’s permit guide, providing an industry-leading applicant experience. There will be no service disruptions or forced upgrades as a result of the acquisition. “We will enhance the experience for customers of both companies,” says Co-CEO Jake Dancyger, “All customers will continue to receive exceptional support and enjoy product enhancements, driven by the same teams they relied on prior to the acquisition.” About Clariti Clariti’s government software helps North America’s largest and fastest-growing communities deliver exceptional community development, permitting, and licensing experiences online. Founded in 2008, Clariti is built as an alternative to code-heavy, non-configurable systems that create technology barriers for governments to meet their community’s evolving needs. Governments should be able to dictate how their software works. To us, that means providing our customers with a system that’s maintained with clicks, not code, to relieve pressure on technical resources and better support citizens and staff. About Camino Camino’s mission is to transform the permitting process into an experience that is user-friendly, efficient, and transparent. Founded in 2017, Camino has deployed software to over 100 government agencies across the country, from online interfaces for citizens to robust, automated workflow systems for staff. Our team has decades of experience working at the interface of government and technology, and we’re unified by the belief that all communities deserve an easy way to build housing, open businesses and improve critical infrastructure.

Read More

EMERGING TECHNOLOGY

Govexec Acquires Atarc, The Leading Convenor Of Government, Industry, And Academia To Solve The Government's Challenges

PR Newswire | June 05, 2023

GovExec, the market-leading sales and marketing intelligence company for government leaders and contractors, announced today that it has acquired The Advanced Technology Academic Research Center (ATARC), the trusted leader in convening stakeholders from the federal government, academia, and industry in collaborative forums to identify, discuss and resolve emerging technology challenges. The financial terms of the investment are not being disclosed. The announcement was made by Tim Hartman, CEO of GovExec. Peter Goldstone, Chairman of GovExec, served as an advisor, and the deal was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP). ATARC will remain an independent division, led by Tom Suder. The organization will have greater access to investment, infrastructure, and the ability to expand into new areas of government, including state and local, and connect with more federal and defense government leaders that GovExec already serves. With this announcement, GovExec reinforces its leadership role in helping government fulfill its mission, reach new audiences in the federal space, and continue to improve how the public and private sectors work together in the process. "Government leaders want and need greater access to the latest innovations to solve today's challenges," said Tim Hartman, CEO of GovExec. "We are in an enviable position because we serve both the government customer and the contractor. The government customer is rapidly changing how it buys, and it is critical to build trust with them. ATARC is the leader in convening government with the greatest minds in industry and academia to help solve their immediate challenges. They have built an unmatched reputation and we are very proud to have them as part of GovExec." As a part of the acquisition, GovExec will incorporate ATARC's insights into its coverage and events and utilize the intent data from GovTribe to strengthen ATARC's sightline into emerging trends. This collaboration will create more opportunities for government leaders to find solutions to their technology challenges and for contractors to access solutions throughout the planning, capture, and business development cycle. ATARC Founder & CEO, Tom Suder stated, "We have spent the last 10+ years building an incredible organization that helps the government tackle its most pressing issues and find solutions to aid in fulfilling its mission. We will continue to work alongside federal government leaders while we also expand to work with government leaders in state and local and defense. This is an incredible opportunity for us to scale and have more infrastructure behind us to serve more leaders." GovExec provides the most cutting-edge sales and marketing intelligence across federal, state and local, and defense. The unmatched suite of tools helps government and industry connect to bring more state-of-the-art innovations to bear to help the government fulfill its mission effectively. About GovExec GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. GovExec provides data-driven strategic sales and marketing intelligence solutions that accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, reaching over 3.3 million government influencers each month. About ATARC ATARC is a nonprofit organization that facilitates collaboration between government, industry and academia in order to accelerate technology modernization initiatives. We provide ongoing opportunities for cross-agency collaboration through onsite and digital interaction, learning, and market research. Through participation in in-person and virtual events, Working Group forums, and access to informational resources, ATARC offers its community a trusted environment for meaningful thought leadership exchange.

Read More

EMERGING TECHNOLOGY, CYBERSECURITY

OnSolve® Strengthens Government Security and Compliance with FedRAMP® Authorization as Risk Hits an All-Time High

PR Newswire | May 23, 2023

OnSolve, a leading critical event management provider that enables organizations to mitigate physical threats and remain agile when a crisis strikes, today announced its Federal Risk and Authorization Management Program (FedRAMP) authorization, certifying its technology has successfully gone through a rigorous review and assessment process to meet stringent federally defined standards. With the news, OnSolve continues to offer federal agencies cloud-based, secure technology to keep them ahead of risk and streamline communication during a disruption or crisis. "Government agencies are facing significant challenges from a dynamic risk landscape and need secure technology to help them mitigate all manner of threats," said OnSolve Chief Executive Officer Mark Herrington. "Our recent Global Risk Impact report found staggering increases across infrastructure, severe weather and transportation threats. Today's news reinforces our commitment to helping the public sector navigate this complexity and keep people, places and property as safe as possible." FedRAMP authorization enables the federal government to accelerate the adoption of cloud-based vendors by creating transparent standards and processes for security authorizations, including a C-level security evaluation from the Department of Defense, the General Services Administration and the Department of Homeland Security. By achieving FedRAMP authorization, the public sector can rapidly deploy the OnSolve Platform at a time when physical threats are rapidly increasing, helping agencies strengthen their security posture and mitigate the impact of threats to their people and assets. Federal agencies will continue to use the OnSolve Platform to securely manage risks, communicate quickly and activate crisis teams from any location. OnSolve can be found on the FedRAMP Marketplace here. "Government agencies have a duty to protect their employees and the missions they serve from physical threats that are becoming increasingly common," said Dustin Radtke, CTO, OnSolve. "There is a clear sense of urgency to support the public sector with secure solutions that keep organizations agile and resilient in today's dynamic threat landscape. Increasing the adoption of a solution like the OnSolve Platform will save lives, protect critical infrastructure and enable operational agility. We remain committed to deepening our partnerships within the public sector." OnSolve's public sector customer base includes over 40 percent of authorized Integrated Public Alert & Warning Systems (IPAWS) authorities, cities and counties, 250 utility agencies and 50 federal agencies. Whether a severe weather event, natural disaster or power outage, the OnSolve Platform detects and shares timely updates on public safety emergencies and other public threats, with multi-modal delivery options including mobile, text, email, phone, social media and more. OnSolve's recent release of the 2023 Global Risk Impact Report identifies three rising threats across the U.S. Infrastructure and technology failures (+807%), transportation accidents (+296%) and extreme weather (+42%) increased significantly in 2022 when compared to 2021. To read the 2023 OnSolve Global Risk Impact report, please visit www.onsolve.com/GRI. About OnSolve OnSolve is a leading critical event management provider that proactively mitigates physical threats, allowing organizations to remain agile when a crisis strikes. Using the most trusted expertise and reliable AI-powered risk intelligence, critical communications and incident management technology, the OnSolve Platform enables enterprises, SMB organizations and all levels of government to detect, anticipate and mitigate physical threats that impact their people, places and property. With billions of alerts sent annually and proven support for both the public and private sectors, OnSolve is used by thousands of entities to save lives, protect communities, safeguard critical infrastructure and enable agility for the organizations that power our economy. For more information, please visit www.onsolve.com.

Read More

EMERGING TECHNOLOGY

Clariti Acquires Camino Technologies to Provide Best-in-Class Permitting and Licensing Software to Governments of All Sizes

businesswire | June 01, 2023

Clariti, the fastest-growing government permitting and licensing software company in North America, is thrilled to announce the industry-changing acquisition of Camino Technologies, the top emerging technology vendor in the regulatory space. Clariti, a Vancouver-based technology company, has also closed funding to accelerate investments into the product, customer success, customer support and professional services departments for both teams. By the end of 2023, Clariti’s employee base will grow by approximately 50% year-over-year. The acquisition of Camino solidifies Clariti's position as providing the best products for all-size governments in need of modern permitting and licensing solutions. Both companies will continue delivering intuitive, configurable software to their target markets. “Camino has developed the best next-generation product for small and medium-sized governments that will perfectly complement Clariti’s leading enterprise permitting and licensing platform,” says Clariti Co-CEO Cyrus Symoom. “Our commitment to both products will enable us to serve governments of all sizes for decades to come.” The entire team at Camino, including founders Nate Levine and Mike Rosengarten, are joining Clariti, bringing years of experience developing software used by over 1000 government agencies. “This is more than just business as usual for Camino,” says Camino CEO Mike Rosengarten, "We have seen Clariti's commitment to product innovation that will now include Camino. They share in our vision of delivering exceptional customer experiences, which is why we're so excited to join forces with increased funding and support." Clariti and Camino's software is used to deliver permitting and licensing services to over 150,000,000 people across North America. Clariti customers will be able to purchase an integration by the end of the year to Camino’s permit guide, providing an industry-leading applicant experience. There will be no service disruptions or forced upgrades as a result of the acquisition. “We will enhance the experience for customers of both companies,” says Co-CEO Jake Dancyger, “All customers will continue to receive exceptional support and enjoy product enhancements, driven by the same teams they relied on prior to the acquisition.” About Clariti Clariti’s government software helps North America’s largest and fastest-growing communities deliver exceptional community development, permitting, and licensing experiences online. Founded in 2008, Clariti is built as an alternative to code-heavy, non-configurable systems that create technology barriers for governments to meet their community’s evolving needs. Governments should be able to dictate how their software works. To us, that means providing our customers with a system that’s maintained with clicks, not code, to relieve pressure on technical resources and better support citizens and staff. About Camino Camino’s mission is to transform the permitting process into an experience that is user-friendly, efficient, and transparent. Founded in 2017, Camino has deployed software to over 100 government agencies across the country, from online interfaces for citizens to robust, automated workflow systems for staff. Our team has decades of experience working at the interface of government and technology, and we’re unified by the belief that all communities deserve an easy way to build housing, open businesses and improve critical infrastructure.

Read More

EMERGING TECHNOLOGY

Govexec Acquires Atarc, The Leading Convenor Of Government, Industry, And Academia To Solve The Government's Challenges

PR Newswire | June 05, 2023

GovExec, the market-leading sales and marketing intelligence company for government leaders and contractors, announced today that it has acquired The Advanced Technology Academic Research Center (ATARC), the trusted leader in convening stakeholders from the federal government, academia, and industry in collaborative forums to identify, discuss and resolve emerging technology challenges. The financial terms of the investment are not being disclosed. The announcement was made by Tim Hartman, CEO of GovExec. Peter Goldstone, Chairman of GovExec, served as an advisor, and the deal was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP). ATARC will remain an independent division, led by Tom Suder. The organization will have greater access to investment, infrastructure, and the ability to expand into new areas of government, including state and local, and connect with more federal and defense government leaders that GovExec already serves. With this announcement, GovExec reinforces its leadership role in helping government fulfill its mission, reach new audiences in the federal space, and continue to improve how the public and private sectors work together in the process. "Government leaders want and need greater access to the latest innovations to solve today's challenges," said Tim Hartman, CEO of GovExec. "We are in an enviable position because we serve both the government customer and the contractor. The government customer is rapidly changing how it buys, and it is critical to build trust with them. ATARC is the leader in convening government with the greatest minds in industry and academia to help solve their immediate challenges. They have built an unmatched reputation and we are very proud to have them as part of GovExec." As a part of the acquisition, GovExec will incorporate ATARC's insights into its coverage and events and utilize the intent data from GovTribe to strengthen ATARC's sightline into emerging trends. This collaboration will create more opportunities for government leaders to find solutions to their technology challenges and for contractors to access solutions throughout the planning, capture, and business development cycle. ATARC Founder & CEO, Tom Suder stated, "We have spent the last 10+ years building an incredible organization that helps the government tackle its most pressing issues and find solutions to aid in fulfilling its mission. We will continue to work alongside federal government leaders while we also expand to work with government leaders in state and local and defense. This is an incredible opportunity for us to scale and have more infrastructure behind us to serve more leaders." GovExec provides the most cutting-edge sales and marketing intelligence across federal, state and local, and defense. The unmatched suite of tools helps government and industry connect to bring more state-of-the-art innovations to bear to help the government fulfill its mission effectively. About GovExec GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. GovExec provides data-driven strategic sales and marketing intelligence solutions that accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, reaching over 3.3 million government influencers each month. About ATARC ATARC is a nonprofit organization that facilitates collaboration between government, industry and academia in order to accelerate technology modernization initiatives. We provide ongoing opportunities for cross-agency collaboration through onsite and digital interaction, learning, and market research. Through participation in in-person and virtual events, Working Group forums, and access to informational resources, ATARC offers its community a trusted environment for meaningful thought leadership exchange.

Read More