Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: 
That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS:
 By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS:
 Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS:
There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: 
Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS:
 My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ben Lamm, Founder and CEO at Hypergiant

Media 7 | February 23, 2021

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms. In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Related News

Emerging Technology

Accela Migrates Five Local Agencies to the Cloud, Modernizing Critical Services in Cities Nationwide

PR Newswire | September 26, 2023

Accela, the trusted provider of cloud solutions at the heart of government, today announced new successful migrations across the nation. The milestones were shared during the company's government technology conference, Accelarate, punctuating a month of noteworthy business and customer modernization momentum announcements. Over the past several months, Accela has successfully migrated the City and County of Denver, CO; Allendale, AZ; Cleveland, OH; Indianapolis, IN; and Virginia Alcohol Beverage Control to the cloud to securely streamline their critical resident services. These migrations follow significant cloud migration momentum in Florida as well as Accela's migration of over 33 jurisdictions to the cloud in fiscal year 2023 alone. "Local governments around the country are increasingly looking to the latest technologies to streamline critical services and build trust with their residents. Cloud-based government technology is the key to unlocking this potential," said Jonathon (JK) Knight, chief customer officer at Accela. "Accela is proud to be there every step of the way in governments' modernization journeys, empowering agencies to break down data and departmental silos, and transform the government experience for staff and residents alike." Agencies nationwide turn to cloud-based solutions for improved user experience, service delivery speed and efficiency, and help in overcoming IT staffing shortages. With unprecedented federal funding, more municipalities are investing in cloud solutions to provide residents and staff with seamless digital experiences and create new efficiencies for critical services – like inspections and permitting – that support the livelihoods, health and safety of all community members. "Denver, like many other municipalities, is aggressively infusing more affordable housing options into our communities to offset the skyrocketing costs of housing," said Paul Kresser, deputy chief information officer at the City and County of Denver. "We rely on Accela's flexible, scalable and resilient SaaS environments to process all the activities needed to introduce affordable housing options quickly into our neighborhoods. From zoning to permitting to inspections, Accela's solutions support our work to build a stronger, more vibrant community." Accela's Civic Platform, powered by Microsoft Azure, hosts various pre-built cloud solutions ready to streamline delivery of critical services to support community growth. Agencies utilize the single platform to manage resident services, from building new structures, to licensing local businesses, regulating safety with regular inspections, and more. Accela recently closed its 2023 fiscal year with a 31 percent increase in SaaS annual recurring revenue, 36 percent increase in new accounts signed and a net customer retention of 117 percent. To learn more about Accela's solutions, please visit https://www.accela.com/solutions/. About Accela Accela is the trusted provider of cloud solutions at the heart of government operations. The company works with governments across the globe to accelerate their digital transformation, deliver vital services, and build stronger communities. More than 300 million residents worldwide benefit from Accela's government software solutions. The company offers agile, purpose-built solutions and the power of a platform that provides users with a consumer-like experience, shares data across departments, and ensures world-class security. With Accela, government agencies experience rapid and effective digital transformation. Accela's government software meets agencies wherever they are on their modernization journey, while also helping them prepare for whatever comes next. The company is a four-consecutive year Microsoft US Partner Award winner for its innovative SaaS solutions. In 2022, Accela was honored as a recipient of Inc.'s Best in Business award for SaaS, and selected by Fast Company for its World Changing Ideas Award. Accela is headquartered in San Ramon, California, with offices around the world.

Read More

Cybersecurity

Semperis and Carahsoft Partner to Provide Comprehensive Identity Security and Recovery Solutions to U.S. Government Organizations

Business Wire | September 12, 2023

Semperis, a pioneer in identity-driven cyber resilience, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as Semperis’ Public Sector Distributor, making the company’s industry-leading identity resilience platform available to the Public Sector through Carahsoft’s reseller partners and National Association of State Procurement Officials (NASPO) ValuePoint, National Cooperative Purchasing Alliance (NCPA), and OMNIA Partners contracts. Active Directory (AD) and Azure AD (now Entra ID), used by 90% of organizations worldwide to authenticate and access critical applications and services, are under sustained attack in the Public Sector by numerous threat actors. The Semperis and Carahsoft partnership will accelerate delivery of comprehensive identity threat detection and response (ITDR) solutions for protecting hybrid AD environments across U.S. Public Sector entities. “Our partnership with Carahsoft will further expand adoption of our identity-first security solutions designed to help Federal, State and Local Government agencies protect their critical identity systems from ransomware and other directory-related attacks,” said Jared Vichengrad, Vice President, Public Sector at Semperis. “We are excited to join Carahsoft’s trusted partner network of Government IT solution providers to prevent, detect and mitigate proliferating identity attacks that are disrupting operations in the Public Sector.” Identity-related attacks on Public Sector entities are intensifying in scale and severity amidst an expanding digital attack surface and increasingly sophisticated attack techniques. Verizon’s 2023 DBIR reveals that from November 1, 2021, through October 31, 2022, public administration entities faced 3,273 incidents—and of those, 584 with confirmed data disclosure. The Public Sector is a high-value target for cyber criminals who seek to disrupt State and Local Governments, schools and public utilities in record numbers. These attacks can steal or encrypt data, disturb services and jeopardize public safety. Public Sector organizations are particularly vulnerable to AD attacks because of legacy infrastructure, lack of identity security expertise and limited resources. With a multi-layered defense approach that spans the identity attack lifecycle, Semperis offers the industry’s most comprehensive security and recovery solutions for hybrid AD environments, combined with deep incident response expertise. “We are thrilled to partner with Semperis and our reseller network to offer its identity resilience platform, provide advanced ITDR solutions and protect Public Sector customers’ hybrid AD systems from attacks,” said Brian O’Donnell, Vice President of Cybersecurity solutions at Carahsoft. “We repeatedly see how vital it is to prevent bad actors from infiltrating Government systems and how having the right solutions on board can make a significant impact in remediation. We are committed helping Public Sector organizations get access to Semperis solutions to safeguard citizens’ data and facilitate uninterrupted Public Sector services.” Semperis’ technology and services are available through Carahsoft’s NASPO ValuePoint Master Agreement #AR2472, NCPA Contract NCPA01-86, and OMNIA Partners Contract #R191902. For more information, contact the Semperis team at Carahsoft at (703) 889-9808 or Semperis@carahsoft.com. The dedicated Cybersecurity team at Carahsoft specializes in providing Federal, State and Local Government agencies and Education and Healthcare organizations with security solutions to safeguard their cyber ecosystem. To learn more about Carahsoft’s Cybersecurity solutions, visit www.carahsoft.com/solve/cybersecurity. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and Engagement, and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. About Semperis For security teams charged with defending hybrid and multi-cloud environments, Semperis ensures the integrity and availability of critical enterprise directory services at every step in the cyber kill chain and cuts recovery time by 90%. Purpose-built for securing hybrid Active Directory environments, Semperis’ patented technology protects over 50 million identities from cyberattacks, data breaches, and operational errors. The world’s leading organizations trust Semperis to spot directory vulnerabilities, intercept cyberattacks in progress, and quickly recover from ransomware and other data integrity emergencies. Semperis is headquartered in Hoboken, New Jersey, and operates internationally, with its research and development team distributed throughout the United States, Canada, and Israel.

Read More

Cybersecurity

Aquia Inc. Selected to Support the U.S. Air Force and DoD's Platform One CNAP Team on its Mission to Modernize Federal Government's Cybersecurity

PR Newswire | September 01, 2023

Aquia Inc., a Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in cloud and cybersecurity professional services, today announced it has been awarded a subcontract from Omni Federal to support its 3-year contract with the United States Department of Defense's (DoD's) Platform One Cloud Native Access Point (CNAP). CNAP is a cloud-based enterprise security framework with a zero trust architecture core that enables collaboration across the DoD landscape. The solution allows for simplified access to Amazon Web Services (AWS) GovCloud (IL 2/4/5) environments through a device-based zero trust approach to access. The platform removes the need for additional Virtual Private Networks (VPNs), Non-Classified Internet Protocol Router Network (NIPRNet) routing, and Defense Information Systems Agency Cloud Access Point (DISA CAP). It also enables the United States Air Force (USAF) to continue to advance its zero trust maturity, aligning with the cybersecurity executive order (EO) 14028 and federal and DoD zero trust strategies. "We feel privileged to support Platform One's CNAP team as they spearhead the transformation of cybersecurity practices within the U.S. government," said Savannah Burke, associate security engineer, Aquia. "During my time at AWS, I provided guidance and technical insight on cloud best practices to enterprise customers, and I look forward to bringing that expertise to the United States Air Force." This effort is one of several of Aquia's projects supporting Platform One services. Aquia also supports Platform One's Party Bus and Big Bang teams. About Aquia Inc. Aquia Inc. is a developer-centric company passionate about the intersection of security and velocity. We maintain a strong bias towards transformational work that disrupts the status quo — delivering elegant, modern solutions to cutting-edge cybersecurity problems. Founded by military veterans in 2021, we are a Service-Disabled, Veteran-Owned Small Business (SDVOSB). Our team has decades of experience driving transformational change across the public sector, enterprise businesses, and top-tier technology companies.

Read More

Emerging Technology

Accela Migrates Five Local Agencies to the Cloud, Modernizing Critical Services in Cities Nationwide

PR Newswire | September 26, 2023

Accela, the trusted provider of cloud solutions at the heart of government, today announced new successful migrations across the nation. The milestones were shared during the company's government technology conference, Accelarate, punctuating a month of noteworthy business and customer modernization momentum announcements. Over the past several months, Accela has successfully migrated the City and County of Denver, CO; Allendale, AZ; Cleveland, OH; Indianapolis, IN; and Virginia Alcohol Beverage Control to the cloud to securely streamline their critical resident services. These migrations follow significant cloud migration momentum in Florida as well as Accela's migration of over 33 jurisdictions to the cloud in fiscal year 2023 alone. "Local governments around the country are increasingly looking to the latest technologies to streamline critical services and build trust with their residents. Cloud-based government technology is the key to unlocking this potential," said Jonathon (JK) Knight, chief customer officer at Accela. "Accela is proud to be there every step of the way in governments' modernization journeys, empowering agencies to break down data and departmental silos, and transform the government experience for staff and residents alike." Agencies nationwide turn to cloud-based solutions for improved user experience, service delivery speed and efficiency, and help in overcoming IT staffing shortages. With unprecedented federal funding, more municipalities are investing in cloud solutions to provide residents and staff with seamless digital experiences and create new efficiencies for critical services – like inspections and permitting – that support the livelihoods, health and safety of all community members. "Denver, like many other municipalities, is aggressively infusing more affordable housing options into our communities to offset the skyrocketing costs of housing," said Paul Kresser, deputy chief information officer at the City and County of Denver. "We rely on Accela's flexible, scalable and resilient SaaS environments to process all the activities needed to introduce affordable housing options quickly into our neighborhoods. From zoning to permitting to inspections, Accela's solutions support our work to build a stronger, more vibrant community." Accela's Civic Platform, powered by Microsoft Azure, hosts various pre-built cloud solutions ready to streamline delivery of critical services to support community growth. Agencies utilize the single platform to manage resident services, from building new structures, to licensing local businesses, regulating safety with regular inspections, and more. Accela recently closed its 2023 fiscal year with a 31 percent increase in SaaS annual recurring revenue, 36 percent increase in new accounts signed and a net customer retention of 117 percent. To learn more about Accela's solutions, please visit https://www.accela.com/solutions/. About Accela Accela is the trusted provider of cloud solutions at the heart of government operations. The company works with governments across the globe to accelerate their digital transformation, deliver vital services, and build stronger communities. More than 300 million residents worldwide benefit from Accela's government software solutions. The company offers agile, purpose-built solutions and the power of a platform that provides users with a consumer-like experience, shares data across departments, and ensures world-class security. With Accela, government agencies experience rapid and effective digital transformation. Accela's government software meets agencies wherever they are on their modernization journey, while also helping them prepare for whatever comes next. The company is a four-consecutive year Microsoft US Partner Award winner for its innovative SaaS solutions. In 2022, Accela was honored as a recipient of Inc.'s Best in Business award for SaaS, and selected by Fast Company for its World Changing Ideas Award. Accela is headquartered in San Ramon, California, with offices around the world.

Read More

Cybersecurity

Semperis and Carahsoft Partner to Provide Comprehensive Identity Security and Recovery Solutions to U.S. Government Organizations

Business Wire | September 12, 2023

Semperis, a pioneer in identity-driven cyber resilience, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as Semperis’ Public Sector Distributor, making the company’s industry-leading identity resilience platform available to the Public Sector through Carahsoft’s reseller partners and National Association of State Procurement Officials (NASPO) ValuePoint, National Cooperative Purchasing Alliance (NCPA), and OMNIA Partners contracts. Active Directory (AD) and Azure AD (now Entra ID), used by 90% of organizations worldwide to authenticate and access critical applications and services, are under sustained attack in the Public Sector by numerous threat actors. The Semperis and Carahsoft partnership will accelerate delivery of comprehensive identity threat detection and response (ITDR) solutions for protecting hybrid AD environments across U.S. Public Sector entities. “Our partnership with Carahsoft will further expand adoption of our identity-first security solutions designed to help Federal, State and Local Government agencies protect their critical identity systems from ransomware and other directory-related attacks,” said Jared Vichengrad, Vice President, Public Sector at Semperis. “We are excited to join Carahsoft’s trusted partner network of Government IT solution providers to prevent, detect and mitigate proliferating identity attacks that are disrupting operations in the Public Sector.” Identity-related attacks on Public Sector entities are intensifying in scale and severity amidst an expanding digital attack surface and increasingly sophisticated attack techniques. Verizon’s 2023 DBIR reveals that from November 1, 2021, through October 31, 2022, public administration entities faced 3,273 incidents—and of those, 584 with confirmed data disclosure. The Public Sector is a high-value target for cyber criminals who seek to disrupt State and Local Governments, schools and public utilities in record numbers. These attacks can steal or encrypt data, disturb services and jeopardize public safety. Public Sector organizations are particularly vulnerable to AD attacks because of legacy infrastructure, lack of identity security expertise and limited resources. With a multi-layered defense approach that spans the identity attack lifecycle, Semperis offers the industry’s most comprehensive security and recovery solutions for hybrid AD environments, combined with deep incident response expertise. “We are thrilled to partner with Semperis and our reseller network to offer its identity resilience platform, provide advanced ITDR solutions and protect Public Sector customers’ hybrid AD systems from attacks,” said Brian O’Donnell, Vice President of Cybersecurity solutions at Carahsoft. “We repeatedly see how vital it is to prevent bad actors from infiltrating Government systems and how having the right solutions on board can make a significant impact in remediation. We are committed helping Public Sector organizations get access to Semperis solutions to safeguard citizens’ data and facilitate uninterrupted Public Sector services.” Semperis’ technology and services are available through Carahsoft’s NASPO ValuePoint Master Agreement #AR2472, NCPA Contract NCPA01-86, and OMNIA Partners Contract #R191902. For more information, contact the Semperis team at Carahsoft at (703) 889-9808 or Semperis@carahsoft.com. The dedicated Cybersecurity team at Carahsoft specializes in providing Federal, State and Local Government agencies and Education and Healthcare organizations with security solutions to safeguard their cyber ecosystem. To learn more about Carahsoft’s Cybersecurity solutions, visit www.carahsoft.com/solve/cybersecurity. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and Engagement, and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. About Semperis For security teams charged with defending hybrid and multi-cloud environments, Semperis ensures the integrity and availability of critical enterprise directory services at every step in the cyber kill chain and cuts recovery time by 90%. Purpose-built for securing hybrid Active Directory environments, Semperis’ patented technology protects over 50 million identities from cyberattacks, data breaches, and operational errors. The world’s leading organizations trust Semperis to spot directory vulnerabilities, intercept cyberattacks in progress, and quickly recover from ransomware and other data integrity emergencies. Semperis is headquartered in Hoboken, New Jersey, and operates internationally, with its research and development team distributed throughout the United States, Canada, and Israel.

Read More

Cybersecurity

Aquia Inc. Selected to Support the U.S. Air Force and DoD's Platform One CNAP Team on its Mission to Modernize Federal Government's Cybersecurity

PR Newswire | September 01, 2023

Aquia Inc., a Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in cloud and cybersecurity professional services, today announced it has been awarded a subcontract from Omni Federal to support its 3-year contract with the United States Department of Defense's (DoD's) Platform One Cloud Native Access Point (CNAP). CNAP is a cloud-based enterprise security framework with a zero trust architecture core that enables collaboration across the DoD landscape. The solution allows for simplified access to Amazon Web Services (AWS) GovCloud (IL 2/4/5) environments through a device-based zero trust approach to access. The platform removes the need for additional Virtual Private Networks (VPNs), Non-Classified Internet Protocol Router Network (NIPRNet) routing, and Defense Information Systems Agency Cloud Access Point (DISA CAP). It also enables the United States Air Force (USAF) to continue to advance its zero trust maturity, aligning with the cybersecurity executive order (EO) 14028 and federal and DoD zero trust strategies. "We feel privileged to support Platform One's CNAP team as they spearhead the transformation of cybersecurity practices within the U.S. government," said Savannah Burke, associate security engineer, Aquia. "During my time at AWS, I provided guidance and technical insight on cloud best practices to enterprise customers, and I look forward to bringing that expertise to the United States Air Force." This effort is one of several of Aquia's projects supporting Platform One services. Aquia also supports Platform One's Party Bus and Big Bang teams. About Aquia Inc. Aquia Inc. is a developer-centric company passionate about the intersection of security and velocity. We maintain a strong bias towards transformational work that disrupts the status quo — delivering elegant, modern solutions to cutting-edge cybersecurity problems. Founded by military veterans in 2021, we are a Service-Disabled, Veteran-Owned Small Business (SDVOSB). Our team has decades of experience driving transformational change across the public sector, enterprise businesses, and top-tier technology companies.

Read More