Facebook charged with housing discrimination in targeted ads

The US Department of Housing and Urban Development (Hud) has charged Facebook with violating the Fair Housing Act, alleging that the company’s targeted advertising discriminated on the basis of race and color. In a statement, Hud said Facebook was breaking the law by restricting who can view housing-related adverts on its site, which the department said “unlawfully discriminates based on race, color, national origin, religion, familial status, sex, and disability”. “Further, Hud claims Facebook mines extensive data about its users and then uses those data to determine which of its users view housing-related ads based, in part, on these protected characteristics.”

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