How Cambridge Analytica and the Trump campaign changed Big Tech forever

Facebook CEO Mark Zuckerberg had made it about an hour into his two-day marathon testimony in front of Congress before the M-word came up. Sen. Lindsey Graham, R-S.C., was the first to float the term as lawmakers began their grilling at the April 2018 hearing. The senators wanted to know how the data from 87 million Facebook profiles was able to be harvested and sold to a political consulting firm, Cambridge Analytica, without users’ consent. “You don’t think you have a monopoly?” Graham asked Zuckerberg. Pausing and tripping slightly over his response, Zuckerberg said, “Doesn’t feel like that to me,” to a chorus of stilted laughter.

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