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The SiriusDecisions B-to-B Marketing Automation Study Infographic

July 8, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales teams view the entire revenue engine and add insight to opportunities at all stages of development?

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