Home > Companies > Thought Leaders > Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting

Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.

Olivia was recently nominated for the Orange County Business Journal's Top 25 Women in Business Awards.

MEDIA 7: What’s your superpower?
OLIVIA TAYLOR: I would like to think my superpower is empathy. That’s part of what CRO is: figuring out and understanding what’s going on through people’s minds and finding out what people need and want.

M7: Does it point to user intent, a term generally used in Account Based Marketing?
OT: Yes, exactly that. Because I’m able to basically understand where the consumer and the buyer is coming from, I can better optimize my clients’ websites, change that language in the headline and the subhead to relate to the customers’ pain points and better describe the benefits of what my client can provide to them.

M7: Your career spans an impressive 8 years from a Graphic Designer to being a Director of CRO at Directive Consulting. What attracted you to this industry, and how does Directive Consulting fit into your story?
OT: I became a designer because all other subjects in school were boring. 2+2 will always be 4, but with design, there are so many possibilities - so many different solutions to a problem. Plus, I always loved drawing and creating.
While going to school, I worked as a designer at a few different places. Then upon graduating, I worked at a tech company in-house but it just wasn’t for me. I moved on to an agency that was full-service, but that also was not the right fit. After that job, I ended up at a PPC agency where I learned about CRO. I started there as just a designer and left there as the Director of CRO.

Using the skills I learned there, I was able to join the upstanding company that is Directive where I’m learning so much more, and doing so many more awesome things than I did at any other job and it has been amazing. It’s so wonderful to work at a place that is professional and that takes the work so seriously, only striving to be the best at being different. 


"The best way we can convince the customers is that we need to address what our client does, that no other competitor can do."

M7: Could you tell us about your best practices for creating an ideal customer experience?
OT: A functioning website that loads quickly
Easy navigation and user experience
Clear offerings and clear unique value propositions (what is it that you do that no competitor does?)
Great social proof (testimonials and case studies from current clients, awards, etc)

Great customer service: prompt support, regular email check-ins to see how your customer is doing, offer deals and promotions - all of these things keep a customer coming back for more.

M7: While creating a unique value proposition, how do you drive in the utility? In other words, how do you convince the customer about the uniqueness of your service?
OT: We definitely have to utilize this through the headline and anywhere in the hero section of the landing page or the homepage because that’s where people are landing first and you need to be able to grab their attention in the first five seconds. So, the best way we can convince the customers, is that we need to address what our client does, that no other competitor can do.

If you can say we’re the only platform that does x, y, and z, that is a great unique selling point. Another thing to consider is backing up your clients with data. If you are offering some sort of platform that will save me time on the implementation of a process, then tell me how much time I’m going to save. If you say, “Cut down your execution time by 90% with our platform” that’s a unique value proposition. That shows the benefit to the user there, and that will entice users to click through and complete the form. So, gaining conversions is usually based around giving real data that explains exactly what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved to solve a problem with this solution. The other side of the coin is “we are the only ones that do x y z” and that will basically set a business apart from their competitors.

M7: How does collaboration and communication come into play in your role?
OT: It’s the entire job. I oversee a design team and I need to make sure my team is not only communicating with me but communicating with other departments. PPC, SEO, and CRO must all work together to get the job done and we’re stronger together than apart. I have daily follow-ups on different accounts, weekly meetings, client sync ups - whatever it takes to make sure that I and the rest of the team have complete transparency into what is happening with these accounts so that we can assist in whatever way we can. We want our specialists and account managers to own their strategy, but the directors are responsible for approving the strategy and improving it if needed.


"As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear."

M7: What are the biggest mistakes you see businesses making when attempting to optimize their site to increase conversions?
OT: These companies spend tens of thousands of dollars on a rebrand which will be done by a branding agency that has no knowledge of designing a site for increased conversions. Too many times we’ve had clients come in that just had a rebrand done and their conversions plummeted. So we will go in and audit the site to find out what is causing the problem. Too often, design takes over function but we must always remember that form follows function. As an example, the white space in the new site may be beautiful, but none of your visitors can even see what you’re offering until they get halfway down the page. Things like this are the biggest issues we see.

Also, with too many changes implemented at once, it makes it harder to pinpoint what caused the drop in conversions. It’s often times all of the things combined together that caused the problem. If a company is going to focus on increasing conversions, the changes need to be based on data and not on whims or best practices. Data doesn’t lie.

M7: What is the most challenging part of doing a conversion optimization project? What type of resource commitment do you require from your team?
OT: The most challenging part is that the results cannot be guaranteed. Our tests are based on data but they’re just that: a test, a hypothesis. Nothing is written in stone. 9 out of 10 times I will be right in my hypothesis, but there will always be a test that fails. We still celebrate the failure because we still learn from it. We can find out why the test didn’t work and use it to narrow down on what will work.

As far as resources are concerned, we want to make sure that we’re testing at least a few things each week per client. We use Hotjar for qualitative research as well as Google Optimize for on-page testing, and Instapage/Unbounce for landing page testing. Reporting is a big part of our deliverable so a good amount of our time is spent gathering the data and providing insights to the client.

M7: According to you, what prompts a visitor to scroll down to the bottom of a webpage?
OT: Usually you would have to have a message that entices them in the hero section of the landing page. Just like we discussed about the UVPs, we need to show the customer right when they land on the page, that this is the solution for your problem. That will entice them to scroll down. You can sometimes kind of coax people to scroll down: I like to use false CTAs to get more information and if they click that CTA, it will scroll down to the benefit section on the page and that will get people to start scrolling. And from that benefit section you could have a CTA linking to the case studies on the landing page and get them to scroll down even further on the page.

The main issue is people think of redesigning their page to look better and they see horrible conversions because it may be beautiful but it’s not functional. The messaging is vague and does not relate to what it is they do as a company that’s better than anybody else. They don’t adjust the benefits, and they’re too stuck on this flowery and technical language that a lot of SaaS companies like to use. So, the biggest thing is being very upfront with what you do in layman’s terms, making it as clear as possible to the lowest common denominator, so that you have a potentially larger pool of leads versus only having that technical jargon that only a few may understand. This usually relates a lot to B2B and SaaS clients. They get really hung up on their own language that’s very technical but the common man that needs their service doesn’t understand that...just tell them what the benefit is.

So, to summarize that long rant: basically, make sure that the messaging is clear about the benefits right away, then use CTAs on your page to entice people to keep scrolling so they continue to learn more. Keep people engaged and reading, section by section.


"Gaining conversions is based around giving real data that explains what value the visitors are going to see or how much money is going to be made or saved, and how much time is going to be saved."

M7: In a world where anyone can start a web-based business, generating trust is more important than ever before. Considering this, what impact does design have on revenue?
OT: It has a huge impact. If you land on a site that is poorly designed - it’s ugly, it’s confusing, you have no idea what they sell - do you think you would stay on that site for long? No, you’d go to a site that has a clear hero image showing the product and how it works, and a headline that explains what sets it apart from any other competitor product. The way information is presented is just as important as what information is being said.




One-size-doesn’t-fit-all and I’ve seen pages that - funny enough - looked horrible but converted better than the redesign we did, just because the form was more readily available. All the information was above the fold and it looked really scrunched. However, the customers got whatever they needed right away and that was what was important. So even when you’re seeing this image of bad vs good, we could argue that maybe the option on the right still won’t convert because it’s not quite explaining any unique value composition. It has a lot of beautiful imagery but it’s not getting to the point. Although these full-width websites with huge images is the trend, I think it needs to be taken with a grain of salt and used sparingly; and it needs to be dialed back a bit when it comes to conversions. You have these big beautiful images and people have to scroll very far just to get down to the first paragraph which is not good for conversions even though it’s trendy. As designers, we need to remember that form follows function, so we must be sure that this information is easily accessible, that the message is clear and if it is, then great! The beauty comes after that, but messaging has to be clear, concise, and easily understood.

M7: Directive Consulting ranks #1 on Google for “SEO Agency”. What SEO strategies and tools does the company leverage to channelize its sales campaigns?
OT: On page SEO and targeted guest posting with keyword driven anchor text. Then we continually write content around SEO and internally link back to our core SEO page.

M7: As a child what did you want to be when you grew up?
OT: I wanted to be a speleologist (a cave scientist) for years. I was obsessed with caves, stalactites, and stalagmites. I’ve always been interested in maths and sciences, but there are dangers tied to being a cave scientist so I gave up on that. I still sometimes wonder what would have been if I had gone into the sciences instead of design. Maybe I’ll try it out in a few years!

M7: That sounds interesting! Have you visited caves in your earlier days?
OT: Yes, I did visit just a few caves, nothing big like the Man of the cave or Carlsbad cavern but as a child I was very interested in science – Biology, Zoology, Geology just the world around me and caves are interesting because they��re the dark places that not many people go to. I love history, I love biology so I think caves are kind of that interesting combination of both cause they’re ancient and they have these creatures that are so bizarre you know, like these blind salamanders which is like a different world there. I got very fixated on that for a few years as a child, reading all the books I could about it. I had my mind set, this is what I was going to do and I didn’t take into account the dangers of being a cave scientist. You’ll have to get into tight little spaces and there could be cavemen, you could get lost and stuck. Me being a homebody and kind of a bookworm, I decided, you know, maybe this is not the path for me, but I was also an artistic child. I was drawing all the time and that’s how I ended up in design school instead. So a very different path, but I still love science and history so I might dabble in it later in my life but for now it’s been design.

ABOUT DIRECTIVE CONSULTING

Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC, and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

More THOUGHT LEADERS

Q&A with Joshua Ellul, Chairman at Malta Digital Innovation Authority

Media 7 | October 12, 2021

Joshua Ellul, Chairman, Malta Digital Innovation Authority, is the director of the Centre for Distributed Ledger Technologies which runs a multidisciplinary Masters in Blockchain and DLT. He is a Senior Lecturer in the Department of Computer Science at the University of Malta. He is also Chairperson of the Malta Digital Innovation Authority (MDIA). His research interests include Blockchain/DLT/Smart Contracts, Virtual Machines #VMs, the Internet of Things #IoT; and the intersections and crossings between Blockchain and IoT, and Technology and Law....

Read More

Q&A with Mark Thomas, Founder and Managing Director at Serviceworks Group

Media 7 | August 11, 2021

Mark Thomas, Managing Director & Founder at Serviceworks Group, is an entrepreneur, business leader, and smart cities expert. He specializes in smart city development focusing on urban mobility, city digitization strategy, new technology utilization, economic opportunities, and citizen engagement. He is a regular international speaker and media commentator on these issues. He was also an elected member of Australasia's largest local authority and the world’s 3rd most liveable city, Auckland New Zealand, for six years. He received the Leadership Award for Outstanding Contribution towards building Smart Cities, the Asia Smart Cities Excellence Award, and is part of the Top 50 Most Impactful Smart Cities Leaders. His expertise also includes strategy, planning, and marketing with a digital lens. He has a diverse industry background including infrastructure, health, retail, information & financial services, and in dealing with multi-ethnic communities. He is an experienced director and has held governance roles across a range of private, public, and not-for-profit organizations....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Q&A with Joshua Ellul, Chairman at Malta Digital Innovation Authority

Media 7 | October 12, 2021

Joshua Ellul, Chairman, Malta Digital Innovation Authority, is the director of the Centre for Distributed Ledger Technologies which runs a multidisciplinary Masters in Blockchain and DLT. He is a Senior Lecturer in the Department of Computer Science at the University of Malta. He is also Chairperson of the Malta Digital Innovation Authority (MDIA). His research interests include Blockchain/DLT/Smart Contracts, Virtual Machines #VMs, the Internet of Things #IoT; and the intersections and crossings between Blockchain and IoT, and Technology and Law....

Read More

Q&A with Mark Thomas, Founder and Managing Director at Serviceworks Group

Media 7 | August 11, 2021

Mark Thomas, Managing Director & Founder at Serviceworks Group, is an entrepreneur, business leader, and smart cities expert. He specializes in smart city development focusing on urban mobility, city digitization strategy, new technology utilization, economic opportunities, and citizen engagement. He is a regular international speaker and media commentator on these issues. He was also an elected member of Australasia's largest local authority and the world’s 3rd most liveable city, Auckland New Zealand, for six years. He received the Leadership Award for Outstanding Contribution towards building Smart Cities, the Asia Smart Cities Excellence Award, and is part of the Top 50 Most Impactful Smart Cities Leaders. His expertise also includes strategy, planning, and marketing with a digital lens. He has a diverse industry background including infrastructure, health, retail, information & financial services, and in dealing with multi-ethnic communities. He is an experienced director and has held governance roles across a range of private, public, and not-for-profit organizations....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Related News

Government Business

Kratos & Rancher Gov Solutions Partner for Easy Deployment of Virtual Ground Systems with OpenSpace

GlobeNewswire | January 05, 2024

Kratos Defense & Security Solutions, Inc., a technology company in Defense, National Security and Global Markets and Rancher Government Solutions (RGS), the leading provider of enterprise Kubernetes management solutions to the U.S. Government, announced today a strategic partnership to enable customers to seamlessly deploy and scale virtual ground systems using Kratos’ software-based OpenSpace® Platform. With increasingly complex and dynamic satcom and Earth Observation missions, satellite operators and government agencies are transitioning from fixed and proprietary hardware to flexible and scalable generic compute-based cloud environments. This enables a virtualized and software-defined ground system like Kratos OpenSpace Platform to more cost effectively and securely support multiple missions simultaneously, deliver services faster and streamline operations. Today, customers leverage a range of computing environments from bare metal, virtual machines to the cloud, making the deployment of software-based ground systems more complex and time consuming. Working together, Kratos and Rancher Government Solutions have enhanced the ability of the OpenSpace Platform, the first commercially available, fully virtualized and software-defined satellite ground system to be deployed more easily across customer environments. “With Rancher, the OpenSpace Platform deploys its virtual functions including modems, channelizers, combiners, and more, as Kubernetes-based containerized software applications that act as independent and portable computing environments that can run and scale on any infrastructure,” said Brandon Gulla, Chief Technology Officer at RGS. “We are proud to be working with Kratos to support this truly transformational platform that will free satellite operators from proprietary hardware architectures and move to software-defined, flexible and extensible virtual platforms.” By the nature of it being software-defined and containerized, the OpenSpace Platform is already much faster, and more flexible to deploy than traditional hardware-based satellite ground systems. As customer demands grow, the software-based OpenSpace Platform can reconfigure on the fly and deploy new services automatically and cost effectively in minutes. Software containers can be spun up and down and scaled on demand elastically using a single management interface from the Rancher Platform. “Rancher serves as the Kubernetes management technology that supports the OpenSpace Platform’s ability to automate the deployment, scaling, and management of our containerized workloads,” said Anthony Semiao, Chief Solutions Architect of the OpenSpace Platform. “The combined technologies support hybrid and multi-cloud environments enabling OpenSpace customers to run in the data center and cloud environment of their choice such as Google, Amazon or Microsoft and to easily switch from one cloud provider to another.” About Kratos OpenSpace Kratos’ OpenSpace family of solutions enables the digital transformation of satellite ground systems to become a more dynamic and powerful part of the space network. OpenSpace® is the industry’s only commercially available digital transformation solution that enables operators of satellites, Ground Systems-as-a-Service (GSaaS) providers, teleports and others in the satellite services supply chain to capitalize on dynamic ground capabilities. The OpenSpace family consists of three product lines: OpenSpace SpectralNet for converting satellite RF signals to be used in digital environments; OpenSpace quantum products, which are virtual versions of traditional hardware components; and the OpenSpace Platform, the first commercially available, fully orchestrated, software-defined ground system. These three OpenSpace lines enable satellite operators and other service providers to implement digital operations at their own pace and in ways that meet their unique mission goals and business models. About Kratos Defense & Security Solutions Kratos Defense & Security Solutions, Inc. is a technology, products, system and software company addressing the defense, national security, and commercial markets. Kratos makes true internally funded research, development, capital and other investments, to rapidly develop, produce and field solutions that address our customers’ mission critical needs and requirements. At Kratos, affordability is a technology, and we utilize proven, leading edge approaches and technology, not unproven bleeding edge approaches or technology, with Kratos’ approach reducing cost, schedule and risk, and enabling us to be first to market with cost effective solutions. Kratos is known as the innovative disruptive change agent in the industry, a company that is an expert in designing products and systems up front for successful rapid, large quantity, low cost future manufacturing and as a competitive differentiator to our large traditional prime system integrator partners and also to our government and commercial customers. Kratos’ primary business areas include, virtualized ground systems for satellites and space vehicles including software for command & control (C2) and telemetry, tracking and control (TT&C), jet powered unmanned aerial drone systems, hypersonic vehicles and rocket systems, propulsion systems for drones, missiles, loitering munitions, supersonic systems, space craft and launch systems, C5ISR and microwave electronic products for missile, radar, missile defense, space, satellite, counter UAS, directed energy, communication and other systems, and virtual & augmented reality training systems for the warfighter. About Ranger Rancher Government Solutions (RGS) is specifically designed to address the unique security and operational needs of the U.S. Government and military as it relates to application modernization, containers, and Kubernetes. Rancher is a complete open source software stack for teams adopting containers. It addresses the operational and security challenges of managing multiple Kubernetes clusters at scale, while providing DevOps teams with integrated tools for running containerized workloads. RGS supports all Rancher products with U.S. based American citizens who are currently supporting programs across the Department of Defense, Intelligence Community, and civilian agencies.

Read More

Government Business

Permuta Launches SaaS Version of DefenseReady on Microsoft Azure Government DoD Cloud

PR Newswire | January 19, 2024

Permuta, a leading HR modernization and talent management software platform for Federal organizational readiness and operational excellence, announced today the release of its first ever SaaS product for DefenseReady with AI and Machine Learning capabilities, called DefenseReady Cloud. The release comes after a decade of on-premise DefenseReady applications and two years after the release of a DoD ATO cloud-hosted IaaS option on IL5. "DefenseReady Cloud provides DoD and approved civilian organizations the low code/no code SaaS/AI solution that ingests existing data sources, regardless of location, to provide a single pane of glass that informs leaders to make readiness decisions which will help our forces be stronger, safer, and our country more competitive," said Sig Behrens, Permuta's CEO. "Our mission has always been to assist in putting the right people, in the right place, at the right time," said Behrens. "And now leadership can have the highest level of confidence on the DISA's approved Microsoft DoD tenant while saving operational costs." "Microsoft is committed to helping the DoD use innovative technologies to meet their critical mission needs and working with key partners like Permuta enables us to innovate and scale solutions for our national security leaders," says Wes Anderson, Vice President for Defense, Microsoft. "This collaboration with Permuta on the DefenseReady cloud will enable Department of Defense leaders to make fully informed operational and readiness decisions with speed." About Permuta Permuta Technologies Inc., is a privately owned software manufacturer which creates off-the-shelf software which has been tailored for military and civilian organizations. With deep experience in the government, Permuta understands the challenges agencies face to protect and meet mission-critical initiatives. As a trusted leader in delivering solutions built and designed for government, Permuta is committed to increasing effectiveness and readiness so agencies can confidently execute their mission. Their products, built on Microsoft technology are the only solutions in the market that cover all federal readiness management needs in one system, including force readiness, training, performance and asset management, medical readiness, mission planning and more.

Read More

Emerging Technology

CGI's Sunflower asset management cloud solution receives FedRAMP approval

PR Newswire | January 24, 2024

CGI Federal Inc., the wholly-owned U.S. operating subsidiary of CGI Inc., today announced that its Sunflower asset management cloud solution has received approval from FedRAMP, certifying CGI's cloud-based, software-as-a-service (SaaS) solution for use across federal government agencies in the U.S. CGI's Sunflower cloud solution is a proven, built-for-federal capability that enables management of client property, including federal property, personal property and IT assets. Currently enabling management of 4.2 million client assets at over 75 federal entities, Sunflower asset management solutions provide clients with improved efficiency, software standardization and predictable costs, balancing client needs for flexibility and functionality. Many of the agencies currently using Sunflower today have authority to operate in cloud infrastructure environments. "For federal asset and financial managers confronting the challenges posed by cybersecurity, cloud modernization and digital transformation, Sunflower empowers organizations to improve decision-making, accountability and transparency," said John B. Owens II, Senior Vice President Consulting Delivery, Federal Solutions Group, CGI. "Sunflower's listing as a FedRAMP-approved solution provides federal IT decisionmakers with additional confidence that CGI cloud technologies meet the highest security and compliance standards for mission-critical government entities." FedRAMP is a government-wide program that promotes the adoption of secure cloud services across the federal government by providing a standardized approach to security and risk assessment for cloud technologies and federal agencies. As one of the most stringent compliance processes an IT provider can undertake, FedRAMP includes an in-depth examination of a solution's data security and data governance capabilities, as well as the security practices of its cloud services. About CGI Federal CGI Federal Inc., a wholly-owned U.S. operating subsidiary of CGI Inc., is dedicated to partnering with federal agencies to provide solutions for defense, civilian, healthcare, justice, intelligence, and international affairs missions. Founded in 1976, CGI Inc. is among the largest independent IT and business consulting services firms in the world. With 91,500 consultants and professionals across the globe, CGI Inc. delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI Inc. works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results. CGI Inc. Fiscal 2023 reported revenue is C$14.30 billion and CGI Inc.

Read More

Government Business

Kratos & Rancher Gov Solutions Partner for Easy Deployment of Virtual Ground Systems with OpenSpace

GlobeNewswire | January 05, 2024

Kratos Defense & Security Solutions, Inc., a technology company in Defense, National Security and Global Markets and Rancher Government Solutions (RGS), the leading provider of enterprise Kubernetes management solutions to the U.S. Government, announced today a strategic partnership to enable customers to seamlessly deploy and scale virtual ground systems using Kratos’ software-based OpenSpace® Platform. With increasingly complex and dynamic satcom and Earth Observation missions, satellite operators and government agencies are transitioning from fixed and proprietary hardware to flexible and scalable generic compute-based cloud environments. This enables a virtualized and software-defined ground system like Kratos OpenSpace Platform to more cost effectively and securely support multiple missions simultaneously, deliver services faster and streamline operations. Today, customers leverage a range of computing environments from bare metal, virtual machines to the cloud, making the deployment of software-based ground systems more complex and time consuming. Working together, Kratos and Rancher Government Solutions have enhanced the ability of the OpenSpace Platform, the first commercially available, fully virtualized and software-defined satellite ground system to be deployed more easily across customer environments. “With Rancher, the OpenSpace Platform deploys its virtual functions including modems, channelizers, combiners, and more, as Kubernetes-based containerized software applications that act as independent and portable computing environments that can run and scale on any infrastructure,” said Brandon Gulla, Chief Technology Officer at RGS. “We are proud to be working with Kratos to support this truly transformational platform that will free satellite operators from proprietary hardware architectures and move to software-defined, flexible and extensible virtual platforms.” By the nature of it being software-defined and containerized, the OpenSpace Platform is already much faster, and more flexible to deploy than traditional hardware-based satellite ground systems. As customer demands grow, the software-based OpenSpace Platform can reconfigure on the fly and deploy new services automatically and cost effectively in minutes. Software containers can be spun up and down and scaled on demand elastically using a single management interface from the Rancher Platform. “Rancher serves as the Kubernetes management technology that supports the OpenSpace Platform’s ability to automate the deployment, scaling, and management of our containerized workloads,” said Anthony Semiao, Chief Solutions Architect of the OpenSpace Platform. “The combined technologies support hybrid and multi-cloud environments enabling OpenSpace customers to run in the data center and cloud environment of their choice such as Google, Amazon or Microsoft and to easily switch from one cloud provider to another.” About Kratos OpenSpace Kratos’ OpenSpace family of solutions enables the digital transformation of satellite ground systems to become a more dynamic and powerful part of the space network. OpenSpace® is the industry’s only commercially available digital transformation solution that enables operators of satellites, Ground Systems-as-a-Service (GSaaS) providers, teleports and others in the satellite services supply chain to capitalize on dynamic ground capabilities. The OpenSpace family consists of three product lines: OpenSpace SpectralNet for converting satellite RF signals to be used in digital environments; OpenSpace quantum products, which are virtual versions of traditional hardware components; and the OpenSpace Platform, the first commercially available, fully orchestrated, software-defined ground system. These three OpenSpace lines enable satellite operators and other service providers to implement digital operations at their own pace and in ways that meet their unique mission goals and business models. About Kratos Defense & Security Solutions Kratos Defense & Security Solutions, Inc. is a technology, products, system and software company addressing the defense, national security, and commercial markets. Kratos makes true internally funded research, development, capital and other investments, to rapidly develop, produce and field solutions that address our customers’ mission critical needs and requirements. At Kratos, affordability is a technology, and we utilize proven, leading edge approaches and technology, not unproven bleeding edge approaches or technology, with Kratos’ approach reducing cost, schedule and risk, and enabling us to be first to market with cost effective solutions. Kratos is known as the innovative disruptive change agent in the industry, a company that is an expert in designing products and systems up front for successful rapid, large quantity, low cost future manufacturing and as a competitive differentiator to our large traditional prime system integrator partners and also to our government and commercial customers. Kratos’ primary business areas include, virtualized ground systems for satellites and space vehicles including software for command & control (C2) and telemetry, tracking and control (TT&C), jet powered unmanned aerial drone systems, hypersonic vehicles and rocket systems, propulsion systems for drones, missiles, loitering munitions, supersonic systems, space craft and launch systems, C5ISR and microwave electronic products for missile, radar, missile defense, space, satellite, counter UAS, directed energy, communication and other systems, and virtual & augmented reality training systems for the warfighter. About Ranger Rancher Government Solutions (RGS) is specifically designed to address the unique security and operational needs of the U.S. Government and military as it relates to application modernization, containers, and Kubernetes. Rancher is a complete open source software stack for teams adopting containers. It addresses the operational and security challenges of managing multiple Kubernetes clusters at scale, while providing DevOps teams with integrated tools for running containerized workloads. RGS supports all Rancher products with U.S. based American citizens who are currently supporting programs across the Department of Defense, Intelligence Community, and civilian agencies.

Read More

Government Business

Permuta Launches SaaS Version of DefenseReady on Microsoft Azure Government DoD Cloud

PR Newswire | January 19, 2024

Permuta, a leading HR modernization and talent management software platform for Federal organizational readiness and operational excellence, announced today the release of its first ever SaaS product for DefenseReady with AI and Machine Learning capabilities, called DefenseReady Cloud. The release comes after a decade of on-premise DefenseReady applications and two years after the release of a DoD ATO cloud-hosted IaaS option on IL5. "DefenseReady Cloud provides DoD and approved civilian organizations the low code/no code SaaS/AI solution that ingests existing data sources, regardless of location, to provide a single pane of glass that informs leaders to make readiness decisions which will help our forces be stronger, safer, and our country more competitive," said Sig Behrens, Permuta's CEO. "Our mission has always been to assist in putting the right people, in the right place, at the right time," said Behrens. "And now leadership can have the highest level of confidence on the DISA's approved Microsoft DoD tenant while saving operational costs." "Microsoft is committed to helping the DoD use innovative technologies to meet their critical mission needs and working with key partners like Permuta enables us to innovate and scale solutions for our national security leaders," says Wes Anderson, Vice President for Defense, Microsoft. "This collaboration with Permuta on the DefenseReady cloud will enable Department of Defense leaders to make fully informed operational and readiness decisions with speed." About Permuta Permuta Technologies Inc., is a privately owned software manufacturer which creates off-the-shelf software which has been tailored for military and civilian organizations. With deep experience in the government, Permuta understands the challenges agencies face to protect and meet mission-critical initiatives. As a trusted leader in delivering solutions built and designed for government, Permuta is committed to increasing effectiveness and readiness so agencies can confidently execute their mission. Their products, built on Microsoft technology are the only solutions in the market that cover all federal readiness management needs in one system, including force readiness, training, performance and asset management, medical readiness, mission planning and more.

Read More

Emerging Technology

CGI's Sunflower asset management cloud solution receives FedRAMP approval

PR Newswire | January 24, 2024

CGI Federal Inc., the wholly-owned U.S. operating subsidiary of CGI Inc., today announced that its Sunflower asset management cloud solution has received approval from FedRAMP, certifying CGI's cloud-based, software-as-a-service (SaaS) solution for use across federal government agencies in the U.S. CGI's Sunflower cloud solution is a proven, built-for-federal capability that enables management of client property, including federal property, personal property and IT assets. Currently enabling management of 4.2 million client assets at over 75 federal entities, Sunflower asset management solutions provide clients with improved efficiency, software standardization and predictable costs, balancing client needs for flexibility and functionality. Many of the agencies currently using Sunflower today have authority to operate in cloud infrastructure environments. "For federal asset and financial managers confronting the challenges posed by cybersecurity, cloud modernization and digital transformation, Sunflower empowers organizations to improve decision-making, accountability and transparency," said John B. Owens II, Senior Vice President Consulting Delivery, Federal Solutions Group, CGI. "Sunflower's listing as a FedRAMP-approved solution provides federal IT decisionmakers with additional confidence that CGI cloud technologies meet the highest security and compliance standards for mission-critical government entities." FedRAMP is a government-wide program that promotes the adoption of secure cloud services across the federal government by providing a standardized approach to security and risk assessment for cloud technologies and federal agencies. As one of the most stringent compliance processes an IT provider can undertake, FedRAMP includes an in-depth examination of a solution's data security and data governance capabilities, as well as the security practices of its cloud services. About CGI Federal CGI Federal Inc., a wholly-owned U.S. operating subsidiary of CGI Inc., is dedicated to partnering with federal agencies to provide solutions for defense, civilian, healthcare, justice, intelligence, and international affairs missions. Founded in 1976, CGI Inc. is among the largest independent IT and business consulting services firms in the world. With 91,500 consultants and professionals across the globe, CGI Inc. delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI Inc. works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results. CGI Inc. Fiscal 2023 reported revenue is C$14.30 billion and CGI Inc.

Read More

Spotlight

Directive Consulting

Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC and content experts who are passionate about working with the best B2B brands in the world. When we are...

Events

Resources

resource image

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

Article

resource image

DIRECTIVE CONSULTING PORTFOLIO

Whitepaper

resource image

Why Content for Search Engine Optimization (SEO)

infographic

Events