LGA responds to RAC survey on potholes

| July 30, 2016

LGA responds to RAC survey on potholes
Responding to a new RAC survey on potholes, Cllr Peter Box, Transport spokesman for the Local Government Association, said: "Councils are fixing more potholes than ever before – one every 15 seconds – and keeping roads safe is one of the most important jobs they do. However, local authorities are hamstrung by a huge disparity in funding. The Government has earmarked more than 40 times less money for local roads, which councils look after, compared to motorways and main roads. "Councils face a £12 billion backlog of road repairs which would already take more than a decade to clear. Current funding levels mean councils are only able to keep pace with patching up our roads and filling potholes rather than carrying out more cost-effective and long-term improvements. "Long-term and consistent investment in local road maintenance is desperately needed from government to improve road conditions for motorists and cyclists."

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This white paper describes 14 leading practices for creating effective white papers for federal government marketing. Hence, it serves as “the mother of all white papers” when marketing to the federal government. Hoffman gathered and refined these practices during engagements over a 30-year period. In addition, we interviewed federal government contracting professionals and federal government leaders. The practices are particularly applicable to prime contractors and subcontractors seeking to enhance their content marketing with the federal government. Using white papers for marketing helps position government contractors as subject matter experts. Using white papers also builds relationships with government decision-makers and influences government contracting decisions. The goal of this approach is to more fully engage with the federal government and ultimately win more federal government contracts and task order awards.


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This white paper describes 14 leading practices for creating effective white papers for federal government marketing. Hence, it serves as “the mother of all white papers” when marketing to the federal government. Hoffman gathered and refined these practices during engagements over a 30-year period. In addition, we interviewed federal government contracting professionals and federal government leaders. The practices are particularly applicable to prime contractors and subcontractors seeking to enhance their content marketing with the federal government. Using white papers for marketing helps position government contractors as subject matter experts. Using white papers also builds relationships with government decision-makers and influences government contracting decisions. The goal of this approach is to more fully engage with the federal government and ultimately win more federal government contracts and task order awards.

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