ONS to work with Adobe on its Digital Price Index

The UK’s Office for National Statistics (ONS) has announced plans to work with Adobe Systems to help develop the methodology of Adobe’s Digital Price Index (DPI). The DPI, which has previously been published in the USA and launched in the UK today, measures the changing prices and volumes of items sold on websites. ONS will work with Adobe as part of ONS’s wider strategy which includes working with other innovators to develop data collection techniques. This strategy has also included ONS recently publishing price indices using “web scraped” data, as well as plans to include administrative data sources, such as VAT, in its main economic indicators. Commenting, ONS Director-General of Economic Statistics Jonathan Athow said: