GOVTECH ACADEMY: CRISIS COMMUNICATIONS AND SOCIAL MEDIA
Whether it be a natural disaster, an act of violence, or a controversial situation, government agencies are no strangers to crisis. Agencies across the country are experiencing an increase in major events that require crisis management only this time, it must be managed in the form of tweets, shares and comments. Traditionally, a major crisis provoked response primarily through external media channels, but social media provides a new platform for government agencies to directly disseminate information and engage citizens for questions and information gathering. In this GovTech Academy, you will learn how to use social media to manage a crisis from government and industry experts that have done it before.