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SOCIAL MEDIA FOR GOVERNMENT AGENCIES: HOW TO SUCCESSFULLY CONNECT WITH YOUR COMMUNITY

It's more important than ever for government agencies to have a robust social media presence that can create and strengthen real connections with their communities. However, these connections - and the benefits that result from them - don't just happen without careful planning and execution. Does your government agency have a Twitter® account that's currently quiet or a Facebook® page that doesn't deliver? You'll learn what steps you should take in order to find success with your agency's social media accounts. Equally important, you'll discover the best practices you should follow in order to keep you and your agency from falling into one of the ever-present hazards of random or careless social media activity.