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Big Spring Heritage Tourism Development

In 2009, the Texas Legislature officially recognized the significance of the state’s earliest paved roadways by establishing the Texas Historic Roads and Highways Program. To develop the untapped heritage tourism potential of these roads, the Heritage Tourism Program selected three cities along the route of the Historic Bankhead Highway—Big Spring, Weatherford, and Mount Vernon—in which to conduct a pilot series of heritage tourism product development workshops in 2015. The workshops brought together city representatives, cultural leaders, business owners, and other community stakeholders to create a variety of new tours, exhibits, films, festivals, classic car rallies, and cultural demonstrations in celebration of their shared Bankhead Highway legacy.

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