Strategies for Business Marketing to Government in the Digital Age

whitePaper | June 30, 2020

There’s no arguing that preventing failures and accidents is critical for industry. Unexpected incidents can grind operations to a halt for extended periods of time and necessitate expensive repairs. For example, just 12 hours of downtime for an oil production platform could cost six to eight million dollars in lost production opportunity alone. A single day of grounding for a plane costs roughly four to five million dollars. Because of these disruptions, industrial sectors are always on the lookout for newer, better maintenance methods, and the approach on everyone’s lips right now is predictive maintenance.

whitePaper | February 9, 2022

Cloud technologies are widely used, benefitting all sectors of the Australian economy. But there is a widespread lack of common understanding, including among Australia’s policy makers, as to what the cloud is, what it does and how it can be safely and securely adopted.

whitePaper | November 15, 2019

Trade was not such a controversial topic not so long ago. For most of the post-war era trade worked well for the US and for many other countries. A bipartisan consensus supported continuing trade liberalization as long as it was accompanied by full employment. However trade always had winners and losers as economies adjust to different costs of production among trading partners and over the last few decades the number of US workers losing from trade mounted and the losses spread across hard hit communities. For these and other reasons, trade has become so controversial that it is now a key pivot point in politics and elections in the US.

whitePaper | January 22, 2020

Trade in “services” refers to a wide and growing range of economic activities. These activities include transport, tourism, financial services, use of intellectual property, telecommunications and information services, government services, maintenance, and other professional services from accounting to legal services. Compared to goods, the types and volume of services that can be traded are limited by factors such as the requirement for direct buyer-provider contact, and other unique characteristics such as the reusability of services (e.g., professional consulting) for which traditional value measures do not account. In addition to services as independent exports, manufactured and agricultural products incorporate and depend on services, such as research and development or shipping of intermediate or final goods. As services account for 71% of U.S. employment, U.S. trade in services, both services as exports and as inputs to other exported products, can have a broad impact across the U.S. economy.

whitePaper | March 3, 2020

Artificial intelligence (AI) systems have raised concerns in the public—some speculative and some based in contemporary experience. Some of these concerns overlap with concerns about privacy of data, some relate to the effectiveness of AI systems and some relate to the possibility of the misapplication of the technology. At the same time, the development of AI technology is seen as a matter of national priority, and fears of losing the “AI technology race” fuel national efforts to support its development.

whitePaper | February 25, 2022

Microsoft Azure Government delivers a complete government cloud solution to the U.S. Public Sector. The Azure Government cloud provides physical isolation, screened personnel and commitments to the public sector compliance. Microsoft is committed to implementing world-class security solutions and state of the art technology to meet the applicable controls of NIST 800-53 publication, Federal Risk and Authorization Management Program (FedRAMP) and the CJIS Security Policy