Cost Savings And Business Benefits Of The Madison Logic Platform

August 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

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Rockingham County

Rockingham County aims to promote a safe and caring environment, educational excellence and economic opportunity to empower our citizens to pursue a high quality of life, while preserving our rural character. The County is located on the border with Virginia in the Piedmont Region of North Carolina.

OTHER WHITEPAPERS
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Shift Left API Security Testing for Government Agencies

whitePaper | September 7, 2022

Application programming interfaces, or APIs, enable government agencies to seamlessly share data across federal, state, and local levels. They are quite frankly the glue that allows agencies to deliver services to mission partners, civilians, and even disabled veterans. Similar to how retailers create personalized experiences by integrating location, inventory, and payment data, government agencies also create contextual experiences for constituents and personnel by leveraging APIs. The impact of APIs can be seen across all major sectors of government, including traffic and transportation management, utilities, healthcare, social services, agriculture, as well as law enforcement. With the seamless connection between datasets and agencies, government personnel are able to innovate faster and drive speed to mission. How exactly? APIs reduce the workload and redundant operations performed by developers by allowing them to access data stored elsewhere. This enables them to quickly execute on tasks and take on more important projects of greater impact.

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2020 Global & Regional Corporate Governance Trends

whitePaper | January 11, 2020

For the first time, in 2020, we see the focus on the “E” and the “S” of environment, social and governance (ESG) as the leading trend globally, including in the United States, where it traditionally has not received as much attention by boards. Indeed, many of the key global trends for 2020, such as board oversight of human capital management (HCM), can be seen as subsets of ESG.

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Reforming US Trade Policy for Shared Prosperity and the Planet

whitePaper | November 15, 2019

Trade was not such a controversial topic not so long ago. For most of the post-war era trade worked well for the US and for many other countries. A bipartisan consensus supported continuing trade liberalization as long as it was accompanied by full employment. However trade always had winners and losers as economies adjust to different costs of production among trading partners and over the last few decades the number of US workers losing from trade mounted and the losses spread across hard hit communities. For these and other reasons, trade has become so controversial that it is now a key pivot point in politics and elections in the US.

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FedRAMP - Government Data Standards

whitePaper | December 7, 2022

FedRAMP was created so that the US government can use the cloud while still protecting systems and data. FedRAMP helps provide clarity for both government agencies and cloud providers so that each knows what is required for cloud use. If you’re a cloud service provider or a government agency wanting to use the cloud, you must demonstrate that you can meet FedRAMP compliance requirements.

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The California DMV's Digital Leap Forward - Accelerating Government Digital Transformation through Automation

whitePaper | May 26, 2021

The COVID-19 pandemic has forever changed how government operates and delivers services to constituents. In the spring of 2020, government found itself with a remote workforce, closed field offices, mounting backlogs, outdated manual processes and increasingly strained legacy IT solutions. The impact of the pandemic revealed a divide between legacy and cutting-edge technology solutions, amplifying a critical need to accelerate digital transformation in government.

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Addressing the Department of Defense’s Zero Trust Framework with the CyberArk Identity Security Platform

whitePaper | April 30, 2022

In the spring of 2021, the White House issued an executive order putting into place guidelines on how to improve the nation’s cybersecurity stance. This requires federal agencies to modernize their approach to cybersecurity by becoming more transparent about cyber threats for protection. Government agencies are required to move toward a Zero Trust architecture, which calls for an “assume-breach” mindset and secures all cloud services. Federal agency heads must develop a plan for implementing the ZT Architecture and incorporate guidelines from the National Institute of Standards and Technology (NIST) as appropriate.

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Spotlight

Rockingham County

Rockingham County aims to promote a safe and caring environment, educational excellence and economic opportunity to empower our citizens to pursue a high quality of life, while preserving our rural character. The County is located on the border with Virginia in the Piedmont Region of North Carolina.

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